{"id":73094,"date":"2026-09-02T17:26:16","date_gmt":"2026-09-02T17:26:16","guid":{"rendered":"https:\/\/www.europesays.com\/france\/73094\/"},"modified":"2026-09-02T17:26:16","modified_gmt":"2026-09-02T17:26:16","slug":"yann-musquin-appointed-to-lead-lvmh-fragrance-brands","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/france\/73094\/","title":{"rendered":"\u200bYann Musquin appointed to lead LVMH Fragrance Brands"},"content":{"rendered":"

\n Yann Musquin will take up the role of managing director of LVMH<\/a> Fragrance Brands from August 3. He succeeds Romain Spitzer, who is leaving the group after 10 years at the helm of the division. Reporting to V\u00e9ronique Courtois, chair and chief executive officer of Parfums Christian Dior<\/a> and the group\u2019s beauty division, the new executive will be tasked with strengthening the appeal of Givenchy<\/a> Parfums and Kenzo<\/a> Parfums.<\/p>\n

\"YannYann Musquin – LVMH<\/p>\n

A graduate of HEC Paris, Yann Musquin brings 22 years\u2019 experience in brand management within the luxury beauty sector to the role. He began his career at L\u2019Or\u00e9al in 2004, before joining Parfums Christian Dior four years later. Appointed international marketing director for Fragrances in 2013, he oversaw the creation of the Sauvage fragrance, as well as the development of Miss Dior and La Collection Priv\u00e9e Christian Dior.<\/p>\n

In 2021, he joined Louis Vuitton<\/a> as director of Fragrances and Beauty. In this role, he drove the acceleration of its fragrance business and the launch of the brand\u2019s make-up category. He subsequently joined Givenchy at the end of 2024 to become brand director of Givenchy Fragrances and Beauty.<\/p>\n

\u201cI had the opportunity to work closely with Yann on fragrance development at Parfums Christian Dior,\u201d said V\u00e9ronique Courtois. \u201cI am convinced that his remarkable expertise in fragrances and the world of beauty, his commitment to excellence, and his creative vision will help to enhance the desirability of our maisons, Givenchy Parfums and Kenzo Parfums. Yann has all the qualities needed to continue developing our portfolio with ambition and success.\u201d<\/p>\n

In his new role, Yann Musquin will define the strategic vision for the LVMH Fragrance Brands division and will, in particular, be responsible for expanding the portfolio with new expressions across the fragrance and beauty segments. The group\u2019s perfumes and cosmetics division includes Guerlain<\/a>, Benefit Cosmetics<\/a>, Make Up For Ever<\/a>, Acqua di Parma<\/a>, Fresh<\/a>, and Fenty Beauty<\/a> by Rihanna<\/a>, as well as Maison Francis Kurkdjian<\/a> and Officine Universelle Buly.<\/p>\n

LVMH\u2019s perfumes and cosmetics division generated \u20ac8.2 billion in revenue in the 2025 financial year. This accounted for 10% of the group\u2019s total revenue, which was driven mainly by its fashion and leather goods division, generating \u20ac37.8 billion over the same period.\n <\/p>\n

\n Copyright \u00a9 2026 FashionNetwork.com All rights reserved.\n <\/p>\n","protected":false},"excerpt":{"rendered":"Yann Musquin will take up the role of managing director of LVMH Fragrance Brands from August 3. He…\n","protected":false},"author":2,"featured_media":73095,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12700],"tags":[29760,1576,44803,3551,997,14168,40776,14836,36590,26051,1580,2773,2009,4955,36591,40773,12701,19247,27583,2672],"class_list":["post-73094","post","type-post","status-publish","format-standard","has-post-thumbnail","category-lvmh","tag-acqua-di-parma","tag-beauty","tag-benefit-cosmetics","tag-dior","tag-fashion","tag-fenty-beauty","tag-fresh","tag-givenchy","tag-guerlain","tag-kenzo","tag-loreal","tag-louis-vuitton","tag-luxury","tag-lvmh","tag-maison-francis-kurkdjian","tag-make-up-for-ever","tag-moet-hennessy-louis-vuitton","tag-network","tag-professionals","tag-rihanna"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts\/73094","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/comments?post=73094"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts\/73094\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/media\/73095"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/media?parent=73094"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/categories?post=73094"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/tags?post=73094"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}