{"id":73282,"date":"2026-09-03T01:56:37","date_gmt":"2026-09-03T01:56:37","guid":{"rendered":"https:\/\/www.europesays.com\/france\/73282\/"},"modified":"2026-09-03T01:56:37","modified_gmt":"2026-09-03T01:56:37","slug":"loreal-canada-names-stephane-berube-new-ceo-on-global-leadership-shuffle","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/france\/73282\/","title":{"rendered":"L\u2019Or\u00e9al Canada names St\u00e9phane B\u00e9rub\u00e9 new CEO on global leadership shuffle"},"content":{"rendered":"<p class=\"article-content col-md-8 offset-md-1\">\n                                L\u2019Or\u00e9al Canada has named St\u00e9phane B\u00e9rub\u00e9 as president and chief executive officer, effective June 1.<\/p>\n<p><img decoding=\"async\" class=\"news-image\" style=\"width:100%;max-width:645px;\" src=\"https:\/\/www.europesays.com\/france\/wp-content\/uploads\/2026\/09\/a7c3.jpg\" alt=\"L\u2019Or\u00e9al Canada names St\u00e9phane B\u00e9rub\u00e9 president and CEO.\" width=\"1366\" height=\"2048\" fetchpriority=\"high\"\/>L\u2019Or\u00e9al Canada names St\u00e9phane B\u00e9rub\u00e9 president and CEO. &#8211; L\u2019Or\u00e9al Canada<\/p>\n<p class=\"col-md-8 offset-md-1 article-content--texte\">The appointment marks a historic milestone for the company as he becomes the first Canadian to lead the beauty giant in Canada.<\/p>\n<p>A veteran of the company with more than two decades of experience, B\u00e9rub\u00e9 began his career with L\u2019Or\u00e9al Canada in 2002 as brand director for <a class=\"fnwAddLinks\" href=\"https:\/\/us.fashionnetwork.com\/tags-maybelline\" title=\"Maybelline\" rel=\"nofollow noopener\" target=\"_blank\">Maybelline<\/a> New York. He went on to hold several senior leadership positions, including general manager of L\u2019Or\u00e9al Paris Canada and chief marketing officer of L\u2019Or\u00e9al Canada in 2014. Following a successful stint as chief marketing officer for Western Europe, he returned to Canada in 2019 to lead the consumer products division.<\/p>\n<p class=\"col-md-8 offset-md-1 article-content--texte\">B\u00e9rub\u00e9 succeeds An Verhulst-Santos, who has been appointed non-executive chairwoman of L\u2019Or\u00e9al Brazil following a five-year tenure in Montreal. The appointment is also a first for the L\u2019Or\u00e9al Group, with Verhulst-Santos taking on the newly created leadership role in Brazil, where she will represent the L\u2019Or\u00e9al Group\u2019s interests and reputation with key stakeholders and institutions.<\/p>\n<p>The leadership changes also include the return of St\u00e9phanie Binette to Canada. Binette will succeed B\u00e9rub\u00e9 as head of the consumer products division after building a successful career with the company in the United States.<\/p>\n<p>Earlier this year, L\u2019Or\u00e9al Canada named Laurie Bouchard as chief corporate affairs and engagement officer.\n                            <\/p>\n<p>\n                                Copyright \u00a9 2026 FashionNetwork.com All rights reserved.\n                            <\/p>\n","protected":false},"excerpt":{"rendered":"L\u2019Or\u00e9al Canada has named St\u00e9phane B\u00e9rub\u00e9 as president and chief executive officer, effective June 1. L\u2019Or\u00e9al Canada names&hellip;\n","protected":false},"author":2,"featured_media":73283,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12905],"tags":[1576,997,1580,2009,26093,19247,27583],"class_list":["post-73282","post","type-post","status-publish","format-standard","has-post-thumbnail","category-loreal","tag-beauty","tag-fashion","tag-loreal","tag-luxury","tag-maybelline","tag-network","tag-professionals"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts\/73282","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/comments?post=73282"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts\/73282\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/media\/73283"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/media?parent=73282"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/categories?post=73282"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/tags?post=73282"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}