{"id":74856,"date":"2026-09-05T10:06:30","date_gmt":"2026-09-05T10:06:30","guid":{"rendered":"https:\/\/www.europesays.com\/france\/74856\/"},"modified":"2026-09-05T10:06:30","modified_gmt":"2026-09-05T10:06:30","slug":"kohls-sephora-partnership-has-gone-from-a-growth-engine-to-a-sales-problem-3","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/france\/74856\/","title":{"rendered":"Kohl&#8217;s Sephora partnership has gone from a growth engine to a sales problem"},"content":{"rendered":"<p>    <a href=\"https:\/\/s.yimg.com\/lo\/mysterio\/api\/b9cd3bdd97dbed2f0ff31628fa8ca8e1bc898f1f7602b63b878f3482b6c73b18\/lightyear_networkapi\/resizefit_w960%3Bquality_80%3Bformat_webp\/https%3A%2F%2Fmedia.zenfs.com%2Fen%2Flehighvalleylive_com_articles_557%2F516a4e255fd04f9c8c67aade9f071649.jpg\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/ywAAAAAAQABAAACAUwAOw==\" alt=\"\" height=\"641\" width=\"960\" class=\"yf-1f8hkhu loader\"\/><\/a>          <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Here&#8217;s something <a href=\"https:\/\/www.al.com\/life\/2026\/08\/the-clever-new-ai-tool-kohls-is-using-to-win-over-budget-shoppers-this-back-to-school-season.html\" data-ylk=\"slk:Kohl&#039;s;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;Kohl&#039;s&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Kohl&#8217;s<\/a> wasn&#8217;t expecting from its <a href=\"https:\/\/www.sephora.com\/\" data-ylk=\"slk:Sephora;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;Sephora&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Sephora<\/a> partnership.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Kohl&#8217;s is dealing with a downturn in its Sephora partnership after years of the in-store Sephora beauty shops serving as a growth engine for the struggling department store chain.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">According to Fitch Ratings research, Sephora at Kohl&#8217;s accounts for roughly 10% of the retailer&#8217;s total sales. While the partnership had previously contributed to growth, it seems to now contribute to the chain&#8217;s declining comparable sales.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">The results marked the 18th consecutive quarter of falling comparable sales for Kohl&#8217;s, though GlobalData research noted it was the chain&#8217;s best performance since the third quarter of 2021. Private-label merchandise posted <a href=\"https:\/\/s204.q4cdn.com\/271435555\/files\/doc_earnings\/2026\/q2\/presentation\/KSS-Q2-2026-Earnings-Presentation-Final.pdf?_sp=767524a6-a44b-49a1-945b-0d7d1fef9c00.1787930198338\" data-ylk=\"slk:3%25%20growth%20in%20comparable%20sales;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;3% growth in comparable sales&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">3% growth in comparable sales<\/a> during the period.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Kohl&#8217;s CEO Michael Bender attributed the Sephora slide to a shortage of new products and weakness in parts of the beauty category. Fragrance, hair care and makeup performed well, but skin care struggled.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">&#8220;Skin care had a challenging quarter,&#8221; Bender told analysts. &#8220;We expect the softer performance we&#8217;ve seen year to date to persist until we can reach full scale with new brands and cycle through the headwinds from expanded distribution from a few of the bigger brands.&#8221;  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">However, despite the recent struggles, the broader beauty market has remained resilient, <a href=\"https:\/\/www.retaildive.com\/news\/is-sephora-becoming-a-problem-for-kohls-Q2-sales-decline\/828805\/\" data-ylk=\"slk:Retail%20Dive;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;Retail Dive&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Retail Dive<\/a> reported.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Prestige beauty sales rose 7% in the first half of the year, exceeding $17 billion, while mass retail beauty also climbed 7%, exceeding $39 billion, according to Circana research. Fragrance, skin care and self-care products drove those gains.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">According to Fitch Ratings Senior Director David Silverman, the long-term outlook for the partnership remains favorable. &#8220;Longer term, we expect beauty to remain a contributor to comps at Kohl&#8217;s due to inherent strength in the beauty category and the benefits of its Sephora partnership,&#8221; he said.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Later this year, for the holiday season, Sephora at Kohl&#8217;s plans to expand its assortment and in-store merchandising, including holiday outposts featuring gift sets in 130 stores and fragrance towers launching in November in 250 stores.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Generative AI was used to draft this story, based on data provided by Retail Dive. It was reviewed and edited by Advance Local.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Read the original article on <a href=\"https:\/\/www.lehighvalleylive.com\/business\/2026\/08\/the-beauty-category-is-booming-nationally-so-why-is-this-partnership-at-kohls-suddenly-struggling.html\" data-ylk=\"slk:lehighvalleylive.com;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;lehighvalleylive.com&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">lehighvalleylive.com<\/a>. Add <a href=\"https:\/\/www.lehighvalleylive.com\/\" data-ylk=\"slk:lehighvalleylive.com;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;lehighvalleylive.com&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">lehighvalleylive.com<\/a> as a Preferred Source by <a href=\"https:\/\/www.google.com\/preferences\/source?q=lehighvalleylive.com\" data-ylk=\"slk:clicking%20here;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;clicking here&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">clicking here<\/a>.  <\/p>\n","protected":false},"excerpt":{"rendered":"Here&#8217;s something Kohl&#8217;s wasn&#8217;t expecting from its Sephora partnership. Kohl&#8217;s is dealing with a downturn in its Sephora&hellip;\n","protected":false},"author":2,"featured_media":74857,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12718],"tags":[45733,45732,43944,45735,42989,4955,45734,12733],"class_list":["post-74856","post","type-post","status-publish","format-standard","has-post-thumbnail","category-sephora","tag-comparable-sales","tag-department-store-chain","tag-fitch-ratings","tag-growth-engine","tag-kohls","tag-lvmh","tag-michael-bender","tag-sephora"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts\/74856","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/comments?post=74856"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts\/74856\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/media\/74857"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/media?parent=74856"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/categories?post=74856"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/tags?post=74856"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}