The host allocation process involves the rotation of countries. The Lions have challenged agencies \u201cto include: your recommended optimum host nation allocation model, e.g. no rotation, 12-year (current) or 16-year rotation; and how to drive increased value by potentially resetting the host allocation model from the current rotation\u201d.<\/p>\n
The timing of potential changes concerns how best and when to change the current model, if needed, and whether there should be a bid process or structured dialogue with targeted host nations. The schedule element focuses on how pre-tour, tour and Test matches would be structured in prospective and incumbent host nations \u201cto drive increased commercial value, fan engagement, player preparation and player experience\u201d.<\/p>\n
The research\u2019s objective, according to the Lions, is to \u201cevolve the current operating model to significantly increase revenue, margin and profit from each tour, to future-proof the business within the wider rugby union ecosystem\u201d.<\/p>\n
\u201cThere is an ambition to understand how the model could evolve to maximise future return, with some fundamental assumptions within the Lions Tour Framework potentially shifting,\u201d the document states.<\/p>\n
The Lions require the successful firm, which will be decided this month, to sign non-disclosure agreements (NDA) to allow the touring side \u201cto share further context and information to inform full proposal responses\u201d.<\/p>\n