Corporate treasurers are generating efficiencies when they can bring their preferred fintechs, payment service providers (PSPs) and data providers into a single environment. This is where embedded finance plays its role – with the integration of financial services such as payments, lending accounts, insurance or investments into non-financial platforms and customer journeys.
In November 2025, Mastercard conducted a survey of 1,185 senior procurement and accounts payable decision-makers at large B2B companies across Australia, Brazil, Canada, France, Germany, Japan, Saudi Arabia, Singapore, Spain, the UK and US. A key takeaway from the findings was that “while some organisations remain cautious, those adopting embedded finance report meaningful improvements in cash flow visibility, compliance, security and supplier engagement”.2
Embedded finance, Mitra explains, “brings financial capabilities directly to the point where a customer is already engaging with a product or service, rather than requiring them to go to a separate financial institution’s front end or customer journey.”
The commercial potential of embedded finance is significant: in North America and Europe, PSP company Adyen and consultancy BCG estimate a total addressable market of about US$185bn, compared with current penetration of roughly US$32bn.3 See Figure 1.
Figure 1: Total addressable market for embedded finance
Against this backdrop, financing, payments, risk management and even advisory services are becoming embedded within clients’ underlying business processes. A bank will already have the licence to operate and payment rails in place, and a corporate’s ability to consume these services now depends on how well they are technically integrated and connected into their wider enterprise systems.
Their task, says Mitra, is all about “addressing the needs of our clients on multiple fronts – strengthening data security and privacy foundations, navigating increasingly complex consumer and data-protection regulation, and developing software capabilities that automate end-to-end workflows”. All of this, she adds, means extending “well beyond traditional domains such as payments and liquidity management”.
“Synthix’s architecture lets corporates plug in account, transaction and invoice data from their internal systems, multiple banks and PSPs into a single environment”
Deeptasree Mitra, Head of Synthix