BY A BUDGET OVERVIEW AND INPUT SESSION. NATIONAL SOCCER TEAMS ACROSS THE GLOBE ARE GEARING UP FOR THIS SUMMER’S FIFA WORLD CUP IN NORTH AMERICA, AND SOME OF THEM WILL DO SO RIGHT HERE IN THE TRIAD. THIS MORNING, THE PIEDMONT TRIAD PARTNERSHIP BREAKFAST TALKED ABOUT THE ECONOMIC IMPACT THAT THIS IS GOING TO BRING TO OUR AREA. THE NORWEGIAN NATIONAL FOOTBALL TEAM WILL BE PRACTICING IN GREENSBORO, WHILE GERMANY PICKED WINSTON-SALEM AS ITS HOME BASE FOR THE WORLD CUP. OFFICIALS ESTIMATE THAT THEIR VISITS COULD GENERATE OVER $4 MILLION IN ECONOMIC IMPACT. THE INTERNATIONAL EYES ARE ON IT. YOU CAN FEEL THE ENERGY IN THE ROOM. IT’S GREAT TO ANNOUNCE JOBS AND THINGS, WHICH WE’RE GOING TO DO AND HAVE A LOT OF GREAT OPPORTUNITIES. THIS IS A SENSE OF PRIDE FOR OUR REGION TO HAVE TWO MAJOR COMPANIES, COUNTRIES SAY, I WANT TO BE LOCATED, I WANT TO LIVE IN THE CAROLINA CORE FOR THE ENTIRETY OF THE WORLD CUP. IT’S REALLY EXCITING. THANK YOU FOR THAT. THAT’S IMPORTANT WORK. WE’LL HAVE A HOME BASE IN NORTH CAROLINA.
Norway, Germany to train in Triad ahead of FIFA World Cup
Leaders say World Cup training camps in Greensboro and Winston-Salem could bring more than $4 million in economic impact.
Updated: 3:39 PM EDT Apr 7, 2026
Two national soccer teams will call the Triad home as they prepare for this summer’s FIFA World Cup in North America, bringing international attention and an expected economic boost to the region.Local leaders said Tuesday that Norway will practice in Greensboro and Germany will base in Winston-Salem ahead of the tournament. The announcement came during a Piedmont Triad Partnership breakfast in High Point, where officials said the visiting teams could generate more than $4 million in economic impact.“It’s really exciting,” said Mark Owens, president and CEO of Greater Winston-Salem Inc., who described the moment as a source of pride for the region.Officials said North Carolina will host other national teams as well, with Scotland set to train in Charlotte before the World Cup.NAVIGATE: Home | Weather | Watch NOWCAST TV | Local News | National | News We Love |
HIGH POINT, N.C. —
Two national soccer teams will call the Triad home as they prepare for this summer’s FIFA World Cup in North America, bringing international attention and an expected economic boost to the region.
Local leaders said Tuesday that Norway will practice in Greensboro and Germany will base in Winston-Salem ahead of the tournament.
The announcement came during a Piedmont Triad Partnership breakfast in High Point, where officials said the visiting teams could generate more than $4 million in economic impact.
“It’s really exciting,” said Mark Owens, president and CEO of Greater Winston-Salem Inc., who described the moment as a source of pride for the region.
Officials said North Carolina will host other national teams as well, with Scotland set to train in Charlotte before the World Cup.
NAVIGATE: Home | Weather | Watch NOWCAST TV | Local News | National | News We Love |