Adidas is officially welcoming WNBA star Kelsey Plum to its expanding roster of women’s basketball athletes.
The Los Angeles Sparks guard is a two-time WNBA champion, two-time Olympic gold medalist and four-time WNBA All-Star. She joins the athletic brand’s women’s basketball lineup, including Candace Parker, Aliyah Boston and Satou Sabally.
“I’m so excited to be joining the Adidas Basketball family,” said Plum in a statement. “There’s no better brand to partner with to authentically express myself on and off the court. Their commitment to basketball is unwavering and I’m looking forward to this new chapter.”
Kelsey Plum for Adidas.
Adidas
Through the partnership, Adidas will support Plum on and off the court. For the 2026 WNBA season, she will wear the Adidas Crazy Energy sneaker style, which features a ventilated upper and Lightstrike comfort to help support her fast and relentless playing style.
“Kelsey brings unique value to the Adidas Basketball family,” said Parker, president of Adidas Women’s Basketball, in a statement. “She is a champion, and her interests beyond the court in fashion and culture make her the ideal partner for Adidas. We are excited for the future of Adidas Basketball with Kelsey on the team.”
Kelsey Plum for Adidas.
Adidas
Plum was previously an ambassador for Under Armour; it was announced in April that her four-year partnership with the brand was over. The athlete has been seeing wearing Adidas sneakers on multiple occasions in recent months, so it was speculated that she was entering into a partnership with the Three Stripes. She had previously parted ways with Nike for Under Armour in 2022.
Kelsey Plum for Adidas.
Adidas
Last year, FN brought Plum together with fellow Under Armour ambassador, singer and rapper Lay Bankz, for a cover story conversation.
When Bankz asked Plum when she thought the turning point for women’s basketball was, Plum said, “I think we’re at it. It’s brewing. We have, for the first time ever in professional women’s sports, more eyes than a lot of the men. We’re in a spot where we can finally change those rules, those guidelines to benefit not just our generation, but the next. If I can leave the game better for a daughter or my cousin or whoever is coming next, I want to be able to say, ‘I helped change that.’ There are so many women in the league who are doing that, we’re all fighting together for a bigger purpose.”