Blind-box madness has hit the grocery aisle. Just as people camp out for new Pokémon shipments and NeeDoh drops, aficionados of the low-cost grocery chain Aldi are trying to get their hands on mystery grocery bundles that contain surprise products.

The Aldi Blind Box is being given out for free each day from June 22 through June 25. If you’re hoping to get your hands on one, you’ll want to head to (1)AldiBlindbox.com (1) a little before noon ET and start hitting refresh constantly.

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Boxes are distributed on a first-come, first-served basis and they go fast. Real fast.

In fact, the speed at which these disappear has caused a bit of a blowback from the Aldi faithful, who are upset at just how quickly the boxes are disappearing.

“Got online right at noon, waited in a queue for 20 minutes, and got shut out. Ridiculous,” (2)wrote (2) one fan on Reddit.

(Aldi, in fairness, warns on the drop site that the boxes go fast and tells users “if you’re directed to the checkout queue, inventory has likely already been claimed.”)

What’s inside?

While the contents of the blind box are, by definition, not disclosed in advance, Aldi has let people know the themes of each day’s box.

Monday saw a box filled with snacks and Tuesday’s theme was fiber. On Wednesday, a protein box will go up for grabs and Thursday’s box is labeled “mystery.”

“Fans can expect a surprising mix of products from across the store that are about to become their new foodie obsessions,” the company (3)wrote (3) on its website.

The company is giving away less than 100 boxes per day. Shoppers are only allowed one box per day and people in Hawaii, Alaska, Idaho, Utah, Colorado, Washington, Montana, New Mexico, Guam and Puerto Rico are not eligible.

Read More: Here are 4 fixed costs Americans constantly overpay for. How many are sabotaging your budget?

Food-flation

The boxes are free for people who are lucky enough to snag one, but they contain roughly $50 worth of food products. And for some families, that’s a big help.

Food prices were up 0.2% in May and are 3.1% higher than a year ago, (4)according to the Bureau of Labor Statistics (4). The food at home index was up 0.1% for the month and 2.7% compared with last year.

Restaurants were even worse. The BLS food away from home index was up 0.3% on a monthly basis and 3.5% year over year.

While some categories, like meats, poultry and fish prices were down month over month, they’re still higher than they were a year ago. Beef and veal prices are 12.9% higher than at this point in 2025. And fruits and vegetables cost 6.1% more than a year ago.

They’re likely to go higher. The Federal Reserve’s Summary of Economic Projections expects headline inflation to hit 3.6% by year-end, a big jump from the expected 2.7% in March.

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Aldi Blindbox (1); Reddit (2); Aldi (3); Bureau of Labor Statistics (4)

This article originally appeared on Moneywise.com under the title: ‘Ridiculous’: Aldi shoppers fume as free Blind Boxes filled with mystery groceries keep selling out within minutes

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