July 4, 2026, 9:01 a.m. ET
Tennessee and Adidas became partners again on Wednesday. Adidas is now Tennessee’s official footwear, uniform, apparel and sideline partner for 10 years.
Adidas and Tennessee were also partnered from 1995 through June 30, 2015.
With a partnership now in place, student-athletes across all 20 sports are eligible to be part of Adidas’ NIL Ambassador Network, allowing a chance to monetize their name, image and likeness.
Tennessee baseball head coach Josh Elander discussed the Vols’ 10-year partnership with Adidas.
“We are excited to officially begin our transformative partnership with Adidas, which has already displayed an extraordinary level of commitment to ensure we have everything we need to continue to compete for championships here on Rocky Top,” Elander said. “We believe that the power of the Tennessee and Adidas brands working together will continue to elevate our program on a national and global scale in the ever-changing landscape of college sports.”
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