Meet the GP for your GPT. The medic for your metrics. Get a prescription for your positioning. Doctor Mark Ritson’s Marketing Clinic livestream will return on July 14. Sign up and prepare your questions now.
The Drum and SAP Experience Cloud are pleased to announce a LinkedIn Live marketing clinic with Doctor Mark Ritson on July 14, 2026, at 15:00 BST. Marketers are invited to submit their AI ailments, martech migraines and peak-season panic for diagnosis.
Due to popular demand, this will serve as an AI-flavored sequel to Mark Ritson’s Marketing Clinic back in May. Hosted again by The Drum’s Cameron Clarke, the hour-long session will see Ritson answer live and pre-submitted audience questions on how brands can prepare for peak holiday season in the age of AI. It’s your opportunity to get your problems solved by the industry’s leading thought leader, with him hoping to make it through dozens of appointments in rapid succession.
Now that’s clinical.
The discussion will cover agentic AI, AI-assisted purchasing, personalization, connected customer data, loyalty and what happens when marketing systems are put under pressure during holiday seasons. Plus, any relevant (and specific) problems that come in during the live chat.
In collaboration with SAP Experience Cloud data, we will also examine how those technologies are influencing marketing activity in peak season, which the organization has observed is exposing the difference between brands with ahealthy strategy, clean data and functioning systems and those that have been ignoring the symptoms all year.
Ritson will examine where AI can help marketers, where it risks making bad strategy worse and how brands can avoid spreading the infection across the whole operating theatre, with support from SAP’s industry-leading research, Deck the Carts: AI-driven strategies to engage holiday shoppers.
Mark Ritson said: “I’m excited to get hands-on with all of your marketing problems again in the live session, so come prepared with in-depth questions. The deeper the better.”
Viewers are invited to sign up now and submit questions in advance for the live surgery with Doctor Mark, The Drum and SAP Experience Cloud. A benefit of signing up is that you will get a push notification once the surgery opens its doors.
Want to go deeper? Ask The Drum
An apple a day won’t keep this doctor away.
Watch the full last episode below.