Unprecedented Performance: BMW Group India clocks highest-ever H1 sales with +17% growth.

Gurugram. BMW Group India continues its strong
performance with consistent double-digit growth quarter after quarter.
Between January to June this year, BMW Group India sold 9,075 cars
with exceptional growth of +17% year-on-year (y-o-y). In second
quarter of the calendar year (April – June), the company delivered
4,507 cars with +17% growth y-o-y.

Mr. Hardeep Singh Brar, President and CEO, BMW Group India said,
““BMW Group India has delivered its highest-ever sales performance in
the first half of 2026. We have delivered 9,075 cars, but beyond this
impressive number, what we are really focused on is to continue our
steady double-digit growth in an otherwise challenging environment.
The +17% growth is a clear reflection of the deep trust our customers
place in our brands. Our decisive hold on electric mobility has
solidified BMW Group India as the number one choice in luxury EV
segment. With a phenomenal +78% growth, every fourth car we sell today
is an EV. Furthermore, our customer-centric product strategy continues
to pay off, driven by a substantial surge in demand for our executive
long wheelbase models and dynamic sports activity vehicles. Building
on the thrill of our new launches, we have planned 14 more exciting
products across all three brands before year end. We will drive this
performance to the next level with a luxury experience that is
unparalleled in the segment and matches evolving customer desires.
With the commitment of our dedicated team and dealer partners, we are
confident of driving the momentum and rewriting success stories for
the rest of the year.”

Electric Vehicles (EV)

BMW Group India is the number one
luxury electric vehicle (EV) brand in India and that
sustainable lead continued in H1 with 2,359 EVs delivered to
customers. The EV demand has risen exceptionally, growing by +78%
y-o-y. With 69% market share in luxury EVs, BMW Group India continues
to play an important role in encouraging adoption of e-mobility in the
luxury segment. The EV penetration to total
salesstood at 26% in H1, making every fourth car BMW
Group India sells an EV. 

Long Wheelbase Range

BMW Long Wheelbase, offered both on sedans as well as SUVs, offers a
perfect blend of performance, space and comfort. BMW Group India
offers the largest range of Long Wheelbase models in the luxury
segment, selling 4,428 long wheelbase cars in H1 and recording
+24% growth y-o-y with 52% share in sales. This
reflects a clear preference among consumers who want to experience
both Sheer Driving Pleasure and comfort in an uncompromising vehicle.

Sports Activity Vehicles (SAV)

Suited for all kinds of journeys, BMW and MINI SAVs recorded
+35% growth y-o-y at 5,926 units. Due to their
commanding presence, dynamic performance and luxury quotient, they
enjoy a growing share in sales at 65%.

MINI

MINI has been performing exceptionally well in 2026 with an exciting
product offensive, brand connect and retail network expansion plan. In
H1, MINI sold 504 cars, clocking +70% growth y-o-y.
The MINI Countryman C launched in mid-June, is seeing great demand.
MINI Countryman remained the most popular MINI, followed by the
Convertible and the Hatch. Special editions such as MINI Cooper S
Victory Edition and MINI Convertible JCW Pack were sold out,
highlighting strong customer enthusiasm for exclusive offerings that
bring together individuality, performance and MINI’s high-character appeal.

BMW Motorrad

BMW Motorrad delivered 2,327 motorcycles in H1 2026.
Among the high-powered above 500-cc imported bikes, the popular models
included the BMW S 1000 RR, BMW 900 GS / GSA and BMW 1300 GS / GSA.
Deliveries for the first lot of new BMW F 450 GS commenced at end-June
and was sold out, while the bookings for next lot will open later.

Power-Packed Product Offensive

In H1 2026, BMW Group India launched 11 new products including the
BMW X3 30d, BMW M440i, BMW X6 M60i, MINI Countryman C, BMW F 450 GS
and BMW M 1000 R. The new launches added thrill and vigor to market
demand and this robust offensive will continue with 14 more launches
by end of 2026.

Emotions and Experience: The BMW World

BMW Group India is bringing customers and fans closer to the brand
through a growing calendar of experiential platforms. Signature
engagements such as BMW M Drift Academy, Womens’ Power Drive, BMW Golf
Cup, MINI Go-Kart Days and BMW GS Experience have seen strong
participation, underlining the appeal of immersive brand experiences.
Beyond mobility, BMW’s partnerships with India Art Fair and
Kochi-Muziris Biennale continue to celebrate art and creativity, while
BMW Excellence Club adds a distinctive layer of exclusivity through
bespoke experiences in travel, lifestyle and sport.

Retail.NEXT: Redefining the Luxury Experience