Gurugram. MINI India has delivered a standout first
half of 2026, powered by an exciting product line-up, stronger brand
engagement and a focused retail network expansion plan. Between
January and June 2026, MINI delivered 504 cars to
customers, registering +70% growth year-on-year. The
performance reinforces MINI’s distinctive appeal among customers who
value expressive design, go-kart-like driving fun and a premium urban
lifestyle with unmistakable character.
Mr. Hardeep Singh Brar, President and CEO, BMW Group India said,
“MINI India has had a remarkable start to 2026, growing by +70% in the
first half of the year. This momentum reflects the strong connection
customers have with MINI’s unmistakable design, spirited performance
and vibrant lifestyle appeal. The success of our special editions and
the continued popularity of the MINI Countryman show how strongly
MINI’s unique character is resonating in India. As we look ahead, the
locally produced MINI Countryman C will play a defining role in the
next phase of MINI’s journey in India. It brings the brand closer to
more customers, makes MINI ownership even more accessible and will be
instrumental in strategically catapulting MINI’s growth in the
country. With an expanded product offering, richer brand experiences
and a stronger retail footprint, MINI is well-positioned to build on
this momentum.”
MINI Product Offensive
MINI’s product strategy continued to spark excitement through a
series of distinctive special editions in 2026. The MINI Cooper S
Victory Edition and MINI Convertible JCW Pack were completely sold
out, highlighting strong customer enthusiasm for exclusive offerings
that bring together individuality, performance and MINI’s
high-character appeal.
Retail Network Expansion
A focused retail network expansion plan is strengthening MINI’s
growth journey in India by bringing the brand closer to customers in
high-potential markets. With Retail.NEXT, MINI is creating
future-forward retail spaces designed to make every interaction more
immersive, innovative and personal. Today, MINI has 18 sales
touchpoints across 17 cities. In 2026, MINI network expansion across
new markets includes Jaipur, Jodhpur, Ranchi, Guwahati, Surat,
Vijayawada and Lucknow, while deepening its presence in key cities
such as Mumbai, Pune and Gurugram. This wider and more experience-led
footprint will help MINI engage more customers, strengthen brand
visibility and support the next phase of growth
Brand Connect and Experience
MINI continued to strengthen its connection with customers and fans
through engaging experiential platforms. Signature engagements such as
MINI Go-Kart Days saw strong participation, reinforcing the brand’s
emotional pull and the enduring appeal of MINI’s fun-to-drive spirit.
If you have any queries, please contact:
BMW Group India
Richa Sharma, Head, Press and Corporate Affairs
Cell: +91 99100 22148; Tel: + 91 124 4566600; Email: Richa.Sharma@bmw.in
Satchit Gayakwad, Marketing, Network Performance and Customer Support
Communication, Press and Corporate Affairs
Cell: +91 98925 79925;
Tel: + 91 124 4566600; Email: Satchit.Gayakwad@bmw.in
Internet: www.mini.in
Facebook: https://www.facebook.com/MINI.India
Instagram: https://www.instagram.com/miniindia_official
LinkedIn: https://www.linkedin.com/company/mini-india/about/