JACKSON, Miss. (WLBT) – A German cookie and snack manufacturer is bringing its first U.S. operation to Madison County in a more than $70 million investment that will create 30 new jobs.
Griesson – de Beukelaer announced Monday that it will invest more than $70.37 million to establish manufacturing operations in Madison County. The project includes construction of a new 130,000- to 150,000-square-foot production facility in Madison, where the company will manufacture cookies and other snack products.
As part of the expansion, the company will also acquire an existing facility in Gluckstadt. A portion of the investment will be used to renovate that building and support innovation efforts.
The project marks the Germany-based company’s first investment in Mississippi.
Gov. Tate Reeves called the announcement another sign of the state’s growing appeal to international manufacturers.
“Griesson – de Beukelaer’s decision to invest in Mississippi is another tremendous vote of confidence in our people,” Reeves said. “The historic momentum continues across our state, and manufacturers around the world are taking notice.”
The Mississippi Development Authority (MDA) is assisting the project through the Mississippi Flexible Tax Incentive program. Madison County and the Madison County Economic Development Authority (MCEDA) also are providing support.
MDA Executive Director Bill Cork said the project highlights the state’s ability to compete for foreign investment.
“International companies have more choices than ever when deciding where to invest, and this latest win shows Mississippi continues to stand out,” Cork said. “We’re pleased to add Griesson – de Beukelaer to the growing list of international companies that call Mississippi home.”
Andreas Land, company owner and board member, said the Gluckstadt acquisition is central to the company’s U.S. expansion strategy.
“The acquisition and further development of the facility in Gluckstadt are a key component of our expansion in the U.S. and part of our strategic growth plan,” Land said. “Together, we will systematically develop the site and invest in the highest quality, modern production, and new product ideas – with a clear commitment to long-term growth.”
MCEDA Executive Director Joseph P. Deason said the company’s decision to establish its first U.S. operation in the county reflects years of planning.
“Madison County has landed a truly exceptional partner in Griesson – de Beukelaer,” Deason said. “Their decision to establish their first U.S. and Mississippi operations right here speaks volumes about what Madison County has to offer.”
Headquartered in Polch, Germany, Griesson – de Beukelaer is a family-owned company that has existed for over 100 years. The company manufactures cookies and snack products, exports to more than 40 countries, and employs more than 2,000 people worldwide.
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