A new Aldi chocolate block is being compared to Cadbury, as shoppers point out a similar taste for a fraction of the price.
The German supermarket chain released its Dairy Fine range at a price of $2.49, available in Cherry Jelly Pop and Rainbow Crunch.
The Cherry Jelly Pop features cherry lollies, Smarties and popping candy, and snack reviewer Emily said for “the quarter of the price” of Cadbury’s Marvellous Creations, it was “great”.
Cadbury’s Marvellous Creations block typically retails for $8, but it’s currently on sale at Coles for $4.80 and Big W for just $4.
“I always enjoy finding Aldi dupes because it’s fun to see how they compare to the originals,” Emily told Yahoo Lifestyle.
“Some are a hit, and some are definitely a miss, but I think they did a great job with these Curious Inventions blocks — and hopefully they expand the range in the future.”
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Emily’s take on the Aldi chocolate
Emily said she loved the popping candy effect web on the Cherry Jelly Pop block and described the milk chocolate as “really nice”.
“The only thing I am not getting is really any cherry flavour, and it does say that it’s meant to have cherry lollies in there,” she said in her review.
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“So if you hate cherries, you’ll probably still like this.
Meanwhile, she compared the Rainbow to the Smarties chocolate block, saying the only difference was that the chocolate on the Aldi version was thinner.
Many compared the chocolate to Cadbury.
(@nectoriouspapi)
It’s no surprise that the Aldi block has had such a strong grasp on shoppers, with consumer group Choice rating its Aldi Dairy Fine Milk Chocolate at least 70 per cent.
Choice said this proved that people didn’t have to fork out a stack of cash to enjoy a good choccy block.
Emily wasn’t the only one to rate the chocolate bars from Aldi.
“Got the Cherry Jelly Pop today. I like it. A lot like Marvellous Creations,” said one.
“I bought both of these the other day. It tastes quite similar to Cadbury Marvellous Creations. I like them,” said another.
“Yes, delicious. Ate the whole block in one sitting,” said a third.
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