Porsche AG plans to discontinue production of the Taycan, its flagship fully electric sedan, by 2030 following a steep decline in sales, according to a report from German business weekly WirtschaftsWoche.
The Stuttgart-based carmaker has abandoned earlier plans to relocate Taycan production from its main plant in Stuttgart-Zuffenhausen to its facility in Leipzig, the magazine reported Thursday, citing company sources. The report indicated that Porsche’s works council, which represents employee interests, had reached an agreement in principle with management to wind down the model.
“The company has decided to phase it out by 2030,” WirtschaftsWoche said, citing internal sources.
A Porsche spokesperson declined to comment on the report when contacted, instead pointing to an interview CEO Michael Leiters gave to the Frankfurter Allgemeine Zeitung in July, in which he stated there were “no plans to discontinue the Taycan in the short term.” The company also did not respond to a separate request for comment from AFP.
The Taycan, launched in 2019, was positioned as the centerpiece of Porsche’s push into electrification, signaling the brand’s commitment to moving beyond its combustion-engine heritage. But demand has deteriorated sharply. Sales fell from nearly 41,000 units in 2023 to roughly 16,000 in 2025, and just 6,000 in the first half of 2026, according to figures cited in the report.
The decision comes as Porsche grapples with a broader industry downturn. The company announced last year a significant rollback of its electric vehicle strategy due to weaker-than-expected demand. Challenges include falling sales in China, the impact of US tariffs, and intensifying competition from Chinese electric vehicle manufacturers.
Porsche’s operating profit plunged more than 90 percent last year, prompting a series of job cuts across the organization.
The Taycan is one of only two fully electric models in Porsche’s current lineup, alongside the Macan Electric SUV, which was introduced in 2024. The potential discontinuation would leave the Macan Electric as the brand’s sole battery-electric offering unless new models are introduced before 2030.
The difficulties at Porsche mirror a wider crisis in the German automotive sector. Major manufacturers including Volkswagen and BMW, along with their extensive supplier networks, are contending with weak demand in Europe, volatile US trade policy, sluggish adoption of electric vehicles, and aggressive competition from Chinese rivals.
Porsche has not issued a formal statement confirming the timeline for ending Taycan production. The company’s stock and broader market reaction will likely hinge on any official announcement in the coming months.
For investors, the report underscores the mounting pressure on legacy automakers to recalibrate electrification strategies amid uneven consumer demand. Porsche’s retreat from its flagship EV would mark one of the most prominent reversals in the industry’s transition away from internal combustion engines.