Woodcliff Lake, New Jersey – August 4, 2026 … BMW will have a major
presence at Monterey Car Week 2026 with an extensive program of
premieres, anniversary events, motorsport appearances, and
design-focused experiences across the Monterey Peninsula. From the
North American premieres of two visionary concept vehicles and the
celebration of 40 years of the BMW M3 to the latest chapter in the
collaboration with fashion and lifestyle brand Kith, BMW will showcase
the breadth of its leadership in performance, luxury, and design at
one of the world’s most significant automotive gatherings.

At the heart of the program are the North American premiere of the
BMW M Concept Neue Klasse, following its world premiere at the 24
Hours of Le Mans, and the North American premiere of the Vision BMW
ALPINA, first revealed at the Concorso d’Eleganza Villa d’Este.
Together, the two concept vehicles underscore BMW’s forward-looking
approach to electrified performance, modern luxury, and emotionally
engaging design.

BMW will also honor four decades of the BMW M3 with landmark road and
racing cars, which will be displayed at Legends of the Autobahn® and
driven at the Rolex Monterey Motorsports Reunion. An invitation-only
panel discussion with Ronnie Fieg, founder, CEO, and Creative Director
of Kith, will also explore the next chapter of the collaboration
between BMW and Kith.

Thursday,
August 13: Premiere of the BMW M Concept Neue Klasse and 40
Years of the BMW M3

The program begins on Thursday at Legends of the Autobahn® with a
special exhibition celebrating 40 years of the BMW M3. Defining models
ranging from the E30 M3 to the new 2027

BMW M3 CS Handschalter will be on display at Pacific Grove Golf Links
from 9:00 a.m. to 3:00 p.m. Admission is free.

That evening, the all-electric BMW M Concept Neue Klasse will make
its North American premiere at the House of M, offering a preview of
BMW M’s future design language and high-performance technology. Its
M-specific programming for the Heart of Joy “superbrain” enables
advanced control of a four-electric-motor drive system. The concept
will subsequently be presented at the Rolex Monterey Motorsports
Reunion and the Pebble Beach Concours d’Elegance.

Friday,
August 14: Vision BMW ALPINA Premieres at The Quail

On Friday, the Vision BMW ALPINA will make its North American
premiere at The Quail: A Motorsports Gathering. The design study
combines the brand’s signature poise, performance, and comfort with a
modern design language. A coupé roofline, shark nose, and subtle
decorative lines are paired with a meticulously crafted interior
featuring full-grain leather, fine metal surfaces, and crystal controls.

In doing so, BMW ALPINA carries its tradition into the future while
setting new standards in design, technology, and craftsmanship. The
Quail will take place from 9:00 a.m. to 4:00 p.m.; the press
conference at the BMW ALPINA stand will begin at 11:25 a.m.

Saturday,
August 15: BMW M3 Racing Heritage and “Kith for BMW” 2026

BMW will continue the celebrations marking 40 years of the BMW M3 at
the Rolex Monterey Motorsports Reunion at WeatherTech Raceway Laguna
Seca. Four generations of one of the most successful GT racing cars of
all time—from the 1992 E30 M3 DTM to the 2011 E92 M3 GT—will be
displayed and driven on the track. Drivers will include Mike Skeen,
Bill Auberlen, and Frank van Meel.

On Saturday evening, BMW will also turn the spotlight on its
collaboration with Kith. An invitation-only panel discussion featuring
BMW design leadership and Kith founder, CEO, and Creative Director
Ronnie Fieg will unveil bespoke automobiles and offer an exclusive
preview of the 2026 “Kith for BMW” clothing and accessories collection.

Sunday,
August 16: Concept Lawn at the 75th Pebble Beach Concours d’Elegance

To conclude Monterey Car Week, BMW will present the BMW M Concept
Neue Klasse and the Vision BMW ALPINA on the Concept Lawn at the 75th
Pebble Beach Concours d’Elegance on Sunday. Both studies embody
forward-looking design, performance, and innovation.

The Concours will take place on August 16 from 10:30 a.m. to 5:00
p.m. at The Lodge at Pebble Beach