Mercedes-Benz’s “The New S-Class” is equipped with LG Uplus’s LiveTV+ service. Photo courtesy of LG Uplus
LG Uplus (032640.KS) will install its Live TV+ real-time video streaming service in Mercedes-Benz Korea’s new vehicle, the New S-Class, the company said on the 18th.
Live TV+ lets passengers watch 28 broadcast channels in the car, spanning news, golf, music, entertainment and children’s programming. Rather than using digital multimedia broadcasting (DMB), it delivers content over an in-vehicle wireless connection. This allows uninterrupted viewing even in areas with poor reception, such as underground parking garages and tunnels. Users can access any channel directly, without a separate account login.
Live TV+ includes a dedicated Mercedes-Benz brand channel that carries new-model introductions and campaign videos. LG Uplus plans to expand the Live TV+ service to a range of new vehicle models going forward. As Mercedes-Benz Korea’s official software partner, the company plans to handle everything from service development to content provision and operation.
Bae Jun-hyung, who leads LG Uplus’s Mobility Business Task Force, said the service is the result of adapting LG Uplus’s media operations capabilities to Mercedes-Benz’s vehicle environment. Bae added that the company will continue to broaden cooperation with global automakers and further refine the service so that customers can enjoy a more convenient and differentiated media experience inside their vehicles.