Volkswagen has launched a new campaign for its commercial vehicle range, featuring the ID. Buzz and Multivan. Conceptualised by Bernbach, the campaign uses the thought ‘Fit More Life In Your Life’ to highlight how the two models can accommodate different aspects of everyday life.

The campaign builds on Volkswagen’s ‘Let’s go for a drive’ platform, launched in 2024, and follows last year’s ‘Why the Long Car’ campaign. The latest work focuses on the flexibility and functionality of the brand’s People Movers range, while positioning the vehicles as suited to both everyday requirements and leisure activities.

The campaign features two hero films directed by Justin McMillan through Clockwork. The films showcase different use cases for the vehicles, including family trips, carrying sports equipment, beach outings and camping. The campaign aims to highlight how the additional space offered by the vehicles can accommodate changing plans and activities.

The ID. Buzz is an all-electric model inspired by Volkswagen’s Kombi van, featuring sliding doors and flexible seating. The Multivan offers seating for up to eight people and is positioned around flexibility for changing travel needs.

Steve Hey, creative director, Bernbach, said: “Most people upsize to a People Mover to give them more space. And these vehicles have a boatload of it. But the real benefit of having more space is what you can do with it. And, of course, it doesn’t hurt when all that space comes wrapped in the unmistakable shape of an iconic Volkswagen van.”

Michelle Rowney, head of marketing and product, Commercial Vehicles, Volkswagen, said: “Our customers are looking for a vehicle that can adapt to whatever life throws at them. This campaign captures the versatility of the Volkswagen Van range in a way that feels human, relatable and inspiring. It’s about enabling people to say ‘yes’ to more of what matters.”

The ‘Fit More Life In Your Life’ campaign will roll out nationally this month across two hero films, along with digital, social media and large-format outdoor advertising.

Creative Agency: Bernbach, part of the Omnicom family

Media Agency: PHD Media

Production Company: Clockwork Films
Director: Justin McMillan
Producer / VFX Supervisor – Heath George