Summer is drawing to a close and JD Sports is embracing the colder months with its latest campaign. Unveiling cousins Gene and Anaïs Gallagher as the newest faces of JD and adidas Originals, the campaign brings together two cousins whose family legacy sits at the heart of British culture.
Self-styled in key pieces from the Originals collection, the Gallagher cousins spotlight apparel from adidas Originals in a way that feels both modern and nostalgic. Musician and Villanelle frontman Gene Gallagher puts a rebellious spin on JD-exclusive adidas Originals ’90s Jersey and the JD-exclusive adidas Originals Handball Spezial, pairing both with washed straight leg jeans and his electric guitar. Anaïs takes a softer approach in a cosy co-ord, opting for the JD-exclusive burgundy Trefoil Knit Cardigan and matching Trefoil Knit Pants.
The new collection from adidas Originals and JD can be broken down into three categories, one for each stripe and all designed to be mixed and matched. The icons group together nostalgic, signature adidas Originals pieces from the brand’s storied archives, putting a fresh spin on ‘90s inspired football tees (Gene wears in burgundy and white), vintage inspired checkered tracksuits and retro tees emblazoned with the adidas Originals logo. The denim essentials presents a comprehensive wardrobe that spans jeans, shorts, jackets, track tops and pants, all in soft and versatile denim. For the original knitwear, adidas presents simple, understated comfort through luxurious design, unveiling a pair of knitted jogging bottoms with a knitted button-up and knitted sweatshirt to match.
JD’s The Original collection is available now online and in-store.