Lufthansa shoots for cult status with pared-back ‘Travel Etiquette Collection’
With no logos and a wry bit of relatable humour, Lufthansa’s latest work is an unexpectedly hip ode…
Paddy Gilmore: If going ‘off-brand’ is bad, why is Aldi’s slice of the market growing?
After 25 years of hearing ideas dismissed as “off-brand,” Paddy Gilmore MBD (Member of the Order of The…
Inside the 20-month journey behind Adidas’s ‘Backyard Legends’
“I know about football, Benito, football,” growls Timothée Chalamet, speaking so fast into his phone that you’d almost…
Porsche drives purpose by collaborating with The Black Mambas
The Romans create a bit of purpose-led advertising for Porsche South Africa and poaching charity The Black Mambas,…
Revelling in the rivalry: Nike and adidas’ competitive streaks are making both brands work harder
Every World Cup, the same conversation kicks off. Feeds fill up with hot takes on who’s won: Nike…
Ad of the Day: Nike upstages Adidas’s World Cup
From the cage matches of ‘Secret Tournament’ to the alternate futures of ‘Write the Future,’ Nike built some…