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Browsing Tag

Luce

2 posts
BBMW
Ferrari Has A New Marketing Boss Following The Launch Of The Luce
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Ferrari Has A New Marketing Boss Following The Launch Of The Luce

  • June 25, 2026
Ferrari has hired a former BMW Italia executive to lead its marketing.  Massimiliano Di Silvestre will serve as…
PPorsche
Luxury EVs from Porsche, Lamborghini and McLaren are floundering — Ferrari thinks its $640,000 'Luce' will be different
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Luxury EVs from Porsche, Lamborghini and McLaren are floundering — Ferrari thinks its $640,000 ‘Luce’ will be different

  • May 26, 2026
Ferrari is breaking a lot of new ground with the Luce. It’s the luxury automaker’s first car with…
Germany
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