{"id":21342,"date":"2026-05-23T03:40:23","date_gmt":"2026-05-23T03:40:23","guid":{"rendered":"https:\/\/www.europesays.com\/germany\/21342\/"},"modified":"2026-05-23T03:40:23","modified_gmt":"2026-05-23T03:40:23","slug":"daimler-truck-hit-by-us-tariffs-and-weak-north-american-demand","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/germany\/21342\/","title":{"rendered":"Daimler Truck hit by US tariffs and weak North American demand"},"content":{"rendered":"\n<p class=\"yf-1fy9kyt\">By Amir Orusov<\/p>\n<p class=\"yf-1fy9kyt\">May 6 (Reuters) &#8211; Daimler Truck&#8217;s first-quarter operating profit more than halved, hit by historically weak \u200cdemand and import tariffs in its North American \u200cmarket, the German company said on Wednesday.<\/p>\n<p class=\"yf-1fy9kyt\">The performance reflected a sharp \u200bslowdown in North America, where sales fell by a quarter to 29,432 vehicles in an autos sector dealt a hefty blow by import tariffs imposed by U.S. President Donald \u200cTrump&#8217;s administration.<\/p>\n<p class=\"yf-1fy9kyt\">The Trucks \u2060North America division continues to face &#8220;tariff headwinds, with full tariff effects&#8221; reflected in the first \u2060quarter for the first time, group finance chief Eva Scherer said in a statement.<\/p>\n<p class=\"yf-1fy9kyt\">On a group level, adjusted operating \u200bprofit \u200bwas 498 million euros ($583.56 million), \u200bdown from 1.08 billion \u200ceuros a year earlier.<\/p>\n<p class=\"yf-1fy9kyt\">The sales decline, import tariffs and adverse currency effects cost the North American arm 624 million euros in the quarter, the group said in presentation slides.<\/p>\n<p class=\"yf-1fy9kyt\">Adjusted return on sales in North America fell to \u200c5.4% from 14.4% in the \u200bsame period last year.<\/p>\n<p class=\"yf-1fy9kyt\">However, Daimler Truck \u200bconfirmed its full-year \u200boutlook, saying it saw early signs of \u200cpotential demand recovery in the \u200bU.S. truck market \u200bwith an 86% increase in North American orders.<\/p>\n<p class=\"yf-1fy9kyt\">The upturn in orders was &#8220;far better than hoped&#8221;, a \u200bFrankfurt-based equities trader \u200csaid, and chimed with reports from rivals Traton \u200band Volvo.<\/p>\n<p class=\"yf-1fy9kyt\">($1 = 0.8534 euros)<\/p>\n<p class=\"yf-1fy9kyt\">(Reporting by Amir OrusovEditing by \u200bChristoph Steitz and David Goodman)<\/p>\n","protected":false},"excerpt":{"rendered":"By Amir Orusov May 6 (Reuters) &#8211; Daimler Truck&#8217;s first-quarter operating profit more than halved, hit by historically&hellip;\n","protected":false},"author":2,"featured_media":21343,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21157],"tags":[3427,23893,21491],"class_list":["post-21342","post","type-post","status-publish","format-standard","has-post-thumbnail","category-daimler-truck","tag-daimler-truck","tag-import-tariffs","tag-north-american"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts\/21342","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/comments?post=21342"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts\/21342\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/media\/21343"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/media?parent=21342"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/categories?post=21342"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/tags?post=21342"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}