{"id":23999,"date":"2026-05-26T12:36:18","date_gmt":"2026-05-26T12:36:18","guid":{"rendered":"https:\/\/www.europesays.com\/germany\/23999\/"},"modified":"2026-05-26T12:36:18","modified_gmt":"2026-05-26T12:36:18","slug":"dtna-q1-sales-decline-24-5-year-over-year","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/germany\/23999\/","title":{"rendered":"DTNA Q1 Sales Decline 24.5% Year Over Year"},"content":{"rendered":"

A DTNA Freightliner with Torc Robotics autonomous technology on display at Manifest 2026. (Seth Clevenger\/Transport Topics)<\/p>\n

\n April 10, 2026 2:47 PM, EDT<\/p>\n

Key Takeaways:\"Toggle
\nDaimler Truck North America sold 29,432 trucks and buses in Q1 2026, down 24.5% from the same period a year earlier.The North American decline contributed to a 9.1% drop in Daimler Truck\u2019s global first-quarter sales.Mercedes-Benz Trucks sales rose 12.5% in Q1, partially offsetting weaker North American results. <\/p>\n

Daimler Truck North America sold 29,432 trucks and buses in the first quarter of 2026, a decrease of 24.5% compared with 38,992 vehicles in the same period a year earlier.<\/p>\n

The North American figures dragged down the worldwide total for parent company Daimler Truck even as European sales increased, the company said April 10.\n \t \t\t<\/p>\n

First-quarter sales at DTNA \u2014 parent company of Freightliner, Western Star and Thomas Built Buses \u2014 also fell 13.5% sequentially compared with 34,017 trucks and buses in the fourth quarter of 2025<\/a>, which itself was down 27.5% year on year from 46,906 vehicles, company data shows.<\/p>\n

Q1 is typically, however, a weaker quarter for sales than Q4.\n \t\t<\/p>\n

Daimler does not break down sales by vehicle type or brand.<\/p>\n

North American truck sales in the past few quarters took a beating as persistent weakness in the freight market plus uncertainty spawned by the trade policies of the Trump administration curtailed fleets\u2019 rolling stock expenditure.<\/p>\n

Class 8 retail truck sales in 2025<\/a> fell 13.3% to 208,386 from 240,249, according to Omdia Automotive data.<\/p>\n

Freightliner won a 35.3% share of the Class 8 retail sales market in 2025, down from 36% in 2024, as the brand\u2019s sales fell 14.9% to 73,585 trucks from 86,470 in 2024.<\/p>\n

Orders Up, Sales Down<\/p>\n

While orders have surprised to the upside since the start of 2026, with jumps of more than 100% year over year in February<\/a> and March,<\/a> sales were down by double-digit percentages in January<\/a> and February<\/a> compared with the same months in 2025.<\/p>\n

With DTNA sales declining, Daimler Truck\u2019s global total also fell, though an increase in Mercedes-Benz Trucks sales provided some support.<\/p>\n

Daimler Truck sold 68,849 trucks and buses in Q1, a decrease of 9.1% compared with 75,758 in the same quarter in 2025.<\/p>\n

Mercedes-Benz Trucks sold 34,486 vehicles in Q1, an increase of 12.5% compared with 30,645 trucks in the year-ago period.<\/p>\n

Daimler Truck will issue full Q1 results May 6.<\/p>\n","protected":false},"excerpt":{"rendered":"A DTNA Freightliner with Torc Robotics autonomous technology on display at Manifest 2026. (Seth Clevenger\/Transport Topics) April 10,…\n","protected":false},"author":2,"featured_media":24000,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21157],"tags":[21515,3427,22539],"class_list":["post-23999","post","type-post","status-publish","format-standard","has-post-thumbnail","category-daimler-truck","tag-class-8","tag-daimler-truck","tag-dtna"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts\/23999","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/comments?post=23999"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts\/23999\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/media\/24000"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/media?parent=23999"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/categories?post=23999"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/tags?post=23999"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}