{"id":26447,"date":"2026-05-29T14:12:44","date_gmt":"2026-05-29T14:12:44","guid":{"rendered":"https:\/\/www.europesays.com\/germany\/26447\/"},"modified":"2026-05-29T14:12:44","modified_gmt":"2026-05-29T14:12:44","slug":"simon-is-teaming-up-with-adidas-for-a-summer-of-global-soccer","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/germany\/26447\/","title":{"rendered":"SIMON IS TEAMING UP WITH ADIDAS FOR A SUMMER OF GLOBAL SOCCER"},"content":{"rendered":"<p>Real estate investment trust <a href=\"https:\/\/www.simon.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Simon<\/a>, which owns premier shopping, dining, entertainment, and mixed-use destinations, is teaming up with <a href=\"https:\/\/www.adidas.com\/us\/shop?cm_mmc=adiSEM_NAM_US_SEARCH_Text_NA_LF_AlwaysOn_Google_Brand_PBR_NA_NO_MaEx_adidas-Trademark-General-B-new_Trademark-X-X-DFSA_Men-Exact_11643361&amp;cm_mmca1=US&amp;cm_mmca2=&amp;ds_agid=77934841340&amp;af_click_lookback=30d&amp;af_reengagement_window=30d&amp;is_retargeting=true&amp;pid=googleadwords_temp&amp;c=adiSEM_NAM_US_SEARCH_Text_NA_LF_AlwaysOn_Google_Brand_PBR_NA_NO_MaEx_adidas-Trademark-General-B-new&amp;af_channel=Search&amp;adicl_gclid=Cj0KCQjwz9_QBhD_ARIsADnSCfCuYLOupHj3Uzsw95AOEm0-r_ih8ZbJCxpp5Tcg9Hf_T-PtMFFUB4caAq88EALw_wcB&amp;gclsrc=aw.ds&amp;gad_source=1&amp;gad_campaignid=658162295&amp;gbraid=0AAAAADrRVUi1h6F7Pp2KNtIpFkh-IdDIU&amp;gclid=Cj0KCQjwz9_QBhD_ARIsADnSCfCuYLOupHj3Uzsw95AOEm0-r_ih8ZbJCxpp5Tcg9Hf_T-PtMFFUB4caAq88EALw_wcB\" rel=\"nofollow noopener\" target=\"_blank\">adidas<\/a> to bring soccer fan experiences and programming to select Simon destinations this summer.<\/p>\n<p>From large-scale block party experiences to soccer watch parties, exclusive adidas product releases, and immersive in-store activations, these experiences are designed to bring the energy and culture of the global game to life. adidas will host events at Del Amo Fashion Center (June 14), Houston Premium Outlets (June 18), Sawgrass Mills (June 27), and Phipps Plaza (July 15). Each event will feature interactive fan zones, adidas product experiences, and DJ performances, creating family-friendly environments that reflect soccer\u2019s vibrant, international spirit.<\/p>\n<p>An adidas Match Ball installation will serve as a centerpiece of each block party and travel to additional Simon locations throughout the summer, offering fans an interactive, photo-driven moment inspired by the sport.<\/p>\n<p>Lee Sterling, Simon\u2019s Chief Marketing Officer, said in a statement, \u201cTogether with adidas, we\u2019re creating an unforgettable fan experience across Simon destinations nationwide. With adidas\u2019s deep connection to soccer and Simon\u2019s unmatched national reach, we\u2019re delivering engaging experiences that connect communities through a shared love of the game.\u201d<\/p>\n<p>In addition to live events in select markets, adidas retail locations at 90 Simon centers will offer enhanced in-store activations, including limited-edition products, collectible merchandise, and scratch-off prizes with qualifying purchases, extending fan engagement nationwide.<\/p>\n","protected":false},"excerpt":{"rendered":"Real estate investment trust Simon, which owns premier shopping, dining, entertainment, and mixed-use destinations, is teaming up with&hellip;\n","protected":false},"author":2,"featured_media":26448,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21254],"tags":[21290,26596],"class_list":["post-26447","post","type-post","status-publish","format-standard","has-post-thumbnail","category-adidas","tag-adidas","tag-simon"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts\/26447","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/comments?post=26447"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts\/26447\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/media\/26448"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/media?parent=26447"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/categories?post=26447"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/tags?post=26447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}