{"id":29587,"date":"2026-06-03T12:00:41","date_gmt":"2026-06-03T12:00:41","guid":{"rendered":"https:\/\/www.europesays.com\/germany\/29587\/"},"modified":"2026-06-03T12:00:41","modified_gmt":"2026-06-03T12:00:41","slug":"bosch-cooks-up-super-bowl-commercial-with-celebrity-chef-guy-fieri","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/germany\/29587\/","title":{"rendered":"Bosch Cooks Up Super Bowl Commercial With Celebrity Chef Guy Fieri"},"content":{"rendered":"

\n\tGuy Fieri<\/a> had to spend considerably more time working on Bosch<\/a>\u2019s new Super Bowl commercial than he does on the short-order fare regularly displayed on his Food Network program \u201cDiners. Drive-ins and Dives.<\/a>\u201d<\/p>\n

\n\tOn the long-running series, recipes like Baked Lemonade Pork Chops and Deep-Fried Chicken Cordon Blue are assembled and plated in minutes. preparations for Fieri\u2019s\u2019 appearance in the Big Game spot, on the other hand, went on for \u201cabout six months,\u201d the celebrity chef acknowledges during a recent interview. \u201cWe spent all of \u201925 doing it,\u201d he says, including conversations about wardrobe, hairstyle and voice. Bosch even asked Fieri to consider shaving his signature goatee (he couldn\u2019t, because he was in production on a different Food Network series).<\/p>\n

\n\tIn the spot, Fieri undergoes a makeover to portray \u201cJust A Guy,\u201d a character who \u201csettles for whatever there is in the kitchen. \u201c But a potential Bosch customer would not. \u201cI tell people all the time, whenever they\u2019re cooking, they often don\u2019t have enough BTUs, they don\u2019t have the right equipment,\u201d says Fieri. \u201cOne part of the puzzle to making great food is keeping the food fresh or fire fresh, and that includes having enough feet of connections to use for having of induction cooking or just whatever it is. You make the best dish in the world, and eat it on a plate that\u2019s not properly cleaned or has soap residue, you got a big problem.\u201d<\/p>\n

\n\tThe work represents Bosch\u2019s second consecutive effort to stir things up at the Super Bowl, which will air February 8 on NBC, which has been seeking between $7 million and $10 million for a 30-second spot in the game. In 2025, the maker of power tools and appliances tapped Antonia Banderas to portray a suave operative playing alongside an actor imitating professional wrestler Randy \u201cMacho Man\u201d Savage. The new commercial\u2019s sole focus on Fieri suggests the company has been fine-tuning its marketing recipe.<\/p>\n

\n\tIt\u2019s also Fieri\u2019s second time on the Super Bowl ad roster. In 2022, he took on a role as \u201cMayor of Flavortown\u201d to help Anheuser Busch InBev launch a new line of Bud Light Seltzer Hard Sodas. Executives at the time, he says, \u201clet me have my say on, you know, what was right and what was not and where we needed to adapt,\u201d something he feels is important for the overall effort.<\/p>\n

\n\tMaking a Super Bowl commercial can be even more intense than whipping up a big dinner for an important crowd. \u201cOh, they both have their level,\u201d Fieri says, and the key thing to keep in mind is \u201cnot wanting to disappoint.\u201d In both situations, says Fieri, \u201cyou find that you dig deepest when you\u2019re in a pressure situation, or at least I do.\u201d<\/p>\n

\n\tThe Food Network personality doesn\u2019t strike endorsement deals willy-nilly. \u201cAuthenticity to me is it,\u201d he says. \u201cYou can\u2019t pay me to talk about something that I don\u2019t believe in.\u201d He scrutinized everything from corporate philanthropy to \u201cjust the way they treated the crew.\u201d<\/p>\n

\n\t\u201cI\u2019ve got to feel right about it. They\u2019ve got to feel right about it,\u201d he says. \u201cWe\u2019ve got to meet at the top of the mountain.\u201d Or, in February , in close proximity to a well-scrutinized football game.<\/p>\n","protected":false},"excerpt":{"rendered":"Guy Fieri had to spend considerably more time working on Bosch\u2019s new Super Bowl commercial than he does…\n","protected":false},"author":2,"featured_media":29588,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21054],"tags":[5307,24843,21064,24606],"class_list":["post-29587","post","type-post","status-publish","format-standard","has-post-thumbnail","category-bosch","tag-bosch","tag-guy-fieri","tag-robert-bosch","tag-super-bowl-commercials"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts\/29587","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/comments?post=29587"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts\/29587\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/media\/29588"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/media?parent=29587"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/categories?post=29587"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/tags?post=29587"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}