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<\/p>\nThe Berlin public transit authority BVG announced on Friday afternoon that it would end the advertising campaign run by the magazine \u201cNius.\u201d The reason given was the publication of an advertising motif on social media by editor-in-chief Julian Reichelt, \u201cwhich gives the impression it belonged in the Berlin U-Bahn, and which, from BVG\u2019s perspective and according to a legal assessment, crosses the boundaries of permissible freedom of expression and advertising freedom.\u201d
\u201cNius\u201d had previously advertised on a Berlin bus with the slogan \u201cBy 6 in the morning you\u2019ll already know what will be kept from you by 8 in the evening.\u201d The appearance of a queer-hostile outlet\u2019s ad at the start of Pride Month was sharply criticized by Berlin\u2019s queer commissioner Alfonso Pantisano (TheColu.mn reported). The SPD politician urged the transit operator to end the campaign, or not participate in the Pride parade as planned.
Hours after Pantisano\u2019s criticism, BVG issued a statement. The reason: \u201cOn June 3, a Nius representative posted a new motif on social media, which BVG clearly regards as unlawful. At the same time, the design gives the impression that this motif is part of the BVG-bought campaign and will be shown on BVG surfaces.\u201d <\/p>\n
<\/p>\n
BVG: Motif on social media was not part of the booked campaign
The BVG made it clear: \u201cThe motif currently circulating on social media was neither part of the booked campaign nor was it approved or published by BVG or its marketer.\u201d As a public company it bears the responsibility to respect and protect fundamental rights. \u201cWe therefore draw clear lines where rights of third parties are violated or the impression is created or consciously generated that illegal content would be distributed or endorsed by BVG.\u201d<\/p>\n
\u201cNius\u201d itself announced it would explore legal avenues against the halt of the campaign. The magazine defended the tweet from their editor with the words: \u201cIn the image, the motif is shown in a train car that does not resemble a BVG subway or bus.\u201d<\/p>\n
Queer commissioner Pantisano expressed satisfaction with the end of the campaign: \u201cOur protest has been heard!\u201d he said on Instagram. \u201cBerlin\u2019s buses and trains must not become moving advertising spaces for right-wing populism, social division, and attacks on our democratic public.\u201d<\/p>\n
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