{"id":33300,"date":"2026-06-09T20:20:10","date_gmt":"2026-06-09T20:20:10","guid":{"rendered":"https:\/\/www.europesays.com\/germany\/33300\/"},"modified":"2026-06-09T20:20:10","modified_gmt":"2026-06-09T20:20:10","slug":"messi-stars-in-dicks-sporting-goods-world-cup-campaign-with-adidas","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/germany\/33300\/","title":{"rendered":"Messi Stars in Dick\u2019s Sporting Goods World Cup Campaign With Adidas"},"content":{"rendered":"

\n\tDick\u2019s Sporting Goods is getting in on World Cup<\/a> fever in a new collaborative campaign with Adidas<\/a>.<\/p>\n

\n\tTitled \u201cWhere It All Kicks Off,\u201d the new campaign features Adidas<\/a> athletes Lionel Messi<\/a>, Lamine Yamal, Trinity Rodman, Patrick and Brittany Mahomes, Juanpa Zurita and Cobi Jones, the campaign aims to \u201ctap into the energy, style and momentum\u201d of soccer\u2019s biggest stage.<\/p>\n

\n\tProduced by OBB entertainment content studio and developed by Bolded, the spot opens inside a Dick\u2019s House of Sport store. Moments throughout the campaign included Zurita, who is transported from Dick\u2019s House of Cleats to a rooftop game with Yamal. Next, Rodman grabs Adidas\u2019 throwback U.S. denim jersey and then steps inside a soccer video game, while Patrick and Brittany Mahomes join the action after checking out Adidas hoodies. Finally, a young fan laces up the same Adidas F50 Messi El \u00daltimo Tango cleats before finding himself in the midst of a match with the legendary player.<\/p>\n

\n\tMelissa Christian, vice president of brand building at Dick\u2019s, said in a statement that its new campaign is \u201ca natural way\u201d to bring the energy of the tournament to consumers everywhere while also highlighting how the retailer I helping customers get ready for the moment.<\/p>\n

\n\tChris Murphy, senior vice president of brand marketing at Adidas North America<\/a>, added that the partnership is \u201ctruly special\u201d and \u201creflective of the moment.\u201d<\/p>\n

\n\t\u201cBringing together past and current icons like Cobi Jones, Messi and Mahomes, paired with the future of the sport, including Lamine, Trinity and beyond, will inspire the next generation of athletes to watch, celebrate and play,\u201d Murphy said.<\/p>\n

\t\t\t\t\t\t\"Trinity<\/p>\n

\t\t\t\t\tTrinity Rodman is featured in the spot.<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of Dick\u2019s Sporting Goods<\/p>\n

\n\tIn addition to the campaign, Dick\u2019s and Adidas are also bringing the excitement of the World Cup<\/a> to life through elevated in-store experiences and consumer activations. From premium store environments, national ticket sweepstakes and on-the-ground events in key cities<\/a>, these efforts extend the energy to the tournament beyond the ad and into communities nationwide, the company noted.<\/p>\n

\n\tWhat\u2019s more, The Dick\u2019s Sporting Goods Foundation is partnering with DonorsChoose to expand access to the game<\/a> at the grassroots level, funding up to $250,000 in youth soccer projects nationwide. Through an open call for historically underfunded schools, the initiative aims to ensure more young athletes have the resources they need to play, with DonorsChoose fulfilling projects on a first-come basis until the funds are fully allocated. Beginning June 11, teachers at eligible schools will be able to submit funding requests for boys\u2019 and girls\u2019 soccer programs.<\/p>\n

\n\t\u201cWhere It All Kicks Off\u201d launched on Tuesday on social and will make its broadcast debut on June 11 as the first FIFA World Cup 2026 match kicks off.<\/p>\n

\t\t\t\t\t\t\"Patrick<\/p>\n

\t\t\t\t\tPatrick Mahomes stars in the new campaign.<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of Dick\u2019s Sporting Goods<\/p>\n

\t\t\t\t\t\t\"Lamine<\/p>\n

\t\t\t\t\tLamine Yamal makes an appearance.<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of Dick\u2019s Sporting Goods<\/p>\n","protected":false},"excerpt":{"rendered":"Dick\u2019s Sporting Goods is getting in on World Cup fever in a new collaborative campaign with Adidas. Titled…\n","protected":false},"author":2,"featured_media":33301,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21254],"tags":[21290,31173,21963,284],"class_list":["post-33300","post","type-post","status-publish","format-standard","has-post-thumbnail","category-adidas","tag-adidas","tag-dicks-sporting-goods","tag-lionel-messi","tag-world-cup"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts\/33300","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/comments?post=33300"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts\/33300\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/media\/33301"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/media?parent=33300"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/categories?post=33300"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/tags?post=33300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}