The Kardashianization of sportswear marketing, where individual star power outshines club or national loyalties, is on full display as industry giants Nike Inc. and Adidas AG battle for World Cup dominance. Some 45 seconds into Nike\u2019s six-minute ad depicting a promotional football video shoot descending into chaos, one of the production staff utters: \u201cKim\u2019s here.\u201d And while Kim Kardashian appearing in the promo with soccer-mad son Saint has raised eyebrows, it really shouldn\u2019t: Nike has a high-profile joint venture with her Skims brand, and the reality TV star\u2019s presence is emblematic of the current trend.<\/p>\n
Nike\u2019s Rip the Script<\/a> ad is full of cameos, including Cristiano Ronaldo and Didier Drogba. But France\u2019s Kylian Mbappe opens the action and takes a good chunk of the screen time, with supporting roles from Brazil\u2019s Vinicius Junior and a final shot from Norway\u2019s Erling Haaland. Adidas\u2019s Backyard Legends<\/a> promo is led by Timoth\u00e9e Chalamet, with appearances from Lionel Messi and David Beckham. But it\u2019s Spain\u2019s 18-year-old Lamine Yamal who takes on a group of street football players for Chalamet\u2019s team, along with England\u2019s Jude Bellingham and American women\u2019s player Trinity Rodman.<\/p>\n","protected":false},"excerpt":{"rendered":"The Kardashianization of sportswear marketing, where individual star power outshines club or national loyalties, is on full display…\n","protected":false},"author":2,"featured_media":34843,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21254],"tags":[21290,25324,21267,32043,149,60,32042,32041,154,710,156,1203],"class_list":["post-34842","post","type-post","status-publish","format-standard","has-post-thumbnail","category-adidas","tag-adidas","tag-adidas-ag","tag-chief-executive-officer","tag-elliott-j-hill","tag-football","tag-france","tag-kim-kardashian","tag-nike-inc-cl-b","tag-norway","tag-soccer","tag-spain","tag-view"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts\/34842","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/comments?post=34842"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts\/34842\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/media\/34843"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/media?parent=34842"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/categories?post=34842"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/tags?post=34842"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}