{"id":35728,"date":"2026-06-13T05:10:24","date_gmt":"2026-06-13T05:10:24","guid":{"rendered":"https:\/\/www.europesays.com\/germany\/35728\/"},"modified":"2026-06-13T05:10:24","modified_gmt":"2026-06-13T05:10:24","slug":"traton-sees-improvement-on-horizon-after-a-challenging-2025","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/germany\/35728\/","title":{"rendered":"Traton sees improvement on horizon after a challenging 2025"},"content":{"rendered":"<p>\tTraton sees improvement on horizon after a challenging 2025 | Automotive World<\/p>\n<p>      <a class=\"skip-to-content\" href=\"#main\"><br \/>\n  Skip to content<br \/>\n<\/a><\/p>\n<p class=\"entry-excerpt\">The second half of 2025 saw Traton&#8217;s truck sales wither amid challenging global market conditions, but 2026 could see a turnaround. By Will Girling<\/p>\n<p>After a bruising Q3 performance, Traton Group managed to finish 2025 with a slight top-line and unit sales recovery: \u20ac11.7bn (down 7.2% year-on-year) and around 81,000 units (down 8.8%). However, despite this, it&#8217;s notable that EBIT of \u20ac387m in Q4 was almost a 60% YoY decline and among its worst drop offs during the year; evidently, the global market is no less challenging.<\/p>\n<p>    Subscribe to Automotive World to continue reading<\/p>\n<p class=\"h3\">Sign up now and gain unlimited access to our news, analysis, data, and research<\/p>\n<p><a class=\"button hollow\" href=\"https:\/\/www.automotiveworld.com\/plans\/subscriptions\" rel=\"nofollow noopener\" target=\"_blank\">Subscribe<\/a><\/p>\n<p>Already a member? <\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"GEy042urnZ\"><p><a href=\"https:\/\/www.automotiveworld.com\/analysis\/traton-sees-improvement-on-horizon-after-a-challenging-2025\/\" rel=\"nofollow noopener\" target=\"_blank\">Traton sees improvement on horizon after a challenging 2025<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"\u201cTraton sees improvement on horizon after a challenging 2025\u201d \u2014 Automotive World\" src=\"https:\/\/www.automotiveworld.com\/analysis\/traton-sees-improvement-on-horizon-after-a-challenging-2025\/embed\/#?secret=Yz1Oasx8x4#?secret=GEy042urnZ\" data-secret=\"GEy042urnZ\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n      <\/p>\n<p>  <a href=\"https:\/\/www.linkedin.com\/groups\/8129034\" title=\"Join our LinkedIn group\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><img loading=\"lazy\" decoding=\"async\" width=\"280\" height=\"70\" src=\"https:\/\/www.automotiveworld.com\/app\/themes\/aw-2023\/public\/images\/linkedin-logo.809062.svg\" alt=\"Join our LinkedIn group\"\/><\/a><\/p>\n<p>    <a href=\"https:\/\/www.linkedin.com\/groups\/8129034\" title=\"Join our LinkedIn group\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Join<\/a> our LinkedIn Group<\/p>\n<p>Let us help you understand the future of mobility<\/p>\n<p class=\"gform_required_legend\">&#8220;*&#8221; indicates required fields<\/p>\n<p class=\"lead\">Welcome back , to continue browsing the site, please click here<\/p>\n<p>We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.Ok<\/p>\n","protected":false},"excerpt":{"rendered":"Traton sees improvement on horizon after a challenging 2025 | Automotive World Skip to content The second half&hellip;\n","protected":false},"author":2,"featured_media":35729,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21168],"tags":[21188,5267,32647],"class_list":["post-35728","post","type-post","status-publish","format-standard","has-post-thumbnail","category-traton","tag-traton","tag-traton-group","tag-will-girling"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts\/35728","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/comments?post=35728"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts\/35728\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/media\/35729"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/media?parent=35728"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/categories?post=35728"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/tags?post=35728"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}