Aldi will start a new promotion next week that will allow customers to buy a full box of food, but here\u2019s the catch: What\u2019s inside is completely unknown.<\/p>\n
The Germany-based company with U.S. headquarters in Batavia, Illinois, says it’s going forward with its own Aldi Blind Box<\/a> promotion to go along with the blind box trend that’s been growing in popularity. A blind box is a lot like a mystery box: What\u2019s inside is a secret, and the outside of the box may be categorized, such as toys or beauty. In Aldi\u2019s case, the boxes are marked protein, snack, fiber and mystery.<\/p>\n The blind box trend has also been done by Labubu maker Pop Mart and Sonny Angel, according to a report from the Economic Times<\/a>. Target has also established its own blind box promotion.<\/p>\n \u201cThe ALDI Blind Box taps into the excitement\u202four fans\u202falready feel walking our aisles,\u201d\u202fBridget Kozlowski, director of communications at\u00a0Aldi, said in a statement.\u202f\u201cOur shoppers\u202fcome to ALDI\u202ffor value, but they also come for discovery. From viral\u202fAldi\u00a0Finds to\u202ftried-and-true\u202fproducts shoppers\u202flove to tell their friends\u202fabout,\u202fpeople love the thrill of discovering something new here.\u202fWith surprise unboxings more popular than ever, this is our\u202fway of\u202fhelping\u202fcustomers\u202fdiscover even more favorites.”<\/p>\n Aldi’s blind box promotion begins Monday, June 22 and lasts through Thursday, June 25. An Aldi Blind Box will be released each day at 12 p.m. EDT\/11 a.m. CDT and customers can visit the Aldi Blind Box website<\/a> to get their free box with one of four themes. Customers can also follow Aldi’s USA account on Instagram<\/a> to get a heads up on which box will come next.\u00a0<\/p>\n Here are the different themes customers can expect:\u00a0<\/p>\n