{"id":39038,"date":"2026-06-18T13:02:11","date_gmt":"2026-06-18T13:02:11","guid":{"rendered":"https:\/\/www.europesays.com\/germany\/39038\/"},"modified":"2026-06-18T13:02:11","modified_gmt":"2026-06-18T13:02:11","slug":"behind-the-scenes-at-hells-kitchens-new-aldi-quarter-carts-the-aisle-of-shame-and-low-prices","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/germany\/39038\/","title":{"rendered":"Behind the Scenes at Hell\u2019s Kitchen\u2019s New ALDI \u2014 Quarter Carts, the \u2018Aisle of Shame\u2019 and Low Prices"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Hell\u2019s Kitchen is about to get a new grocery option \u2014 and before the doors open on Friday morning, W42ST was given a behind-the-scenes tour of ALDI\u2019s first Midtown location.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" width=\"1250\" height=\"938\" src=\"https:\/\/www.europesays.com\/germany\/wp-content\/uploads\/2026\/06\/Aldi-W42nd-St-6021.jpg\" alt=\"Aldi Midtown W42nd St\" class=\"wp-image-147235\"\/>Heading down the escalator for a preview of ALDI\u2019s opening on W42nd Street. Photo: Phil O\u2019Brien<\/p>\n<p class=\"wp-block-paragraph\">The store sits downstairs beneath The Ellery at 311 W42nd Street, close enough to Times Square to catch tourists, but clearly pitched at New Yorkers who need an affordable place to buy eggs, milk, produce, meat, cheese and the weekly basics without feeling mugged at the checkout.<\/p>\n<p>Success! Your account was created and you\u2019re signed in.<br \/>Please visit <a href=\"https:\/\/w42st.com\/my-account\/\" rel=\"nofollow noopener\" target=\"_blank\">My Account<\/a> to manage your account.<\/p>\n<p>\t\t\t<a href=\"https:\/\/w42st.com\/post\/author\/phil\/\" rel=\"author nofollow noopener\" target=\"_blank\"><br \/>\n\t\t\t<img alt=\"Phil O'Brien Portrait\" src=\"https:\/\/w42st.com\/wp-content\/uploads\/2024\/10\/cropped-Phil-OBrien-Portrait-WB-scaled-1-120x120.jpg\"  class=\"avatar avatar-120 photo\" height=\"120\" width=\"120\" loading=\"lazy\" decoding=\"async\"\/>\t\t<\/a><\/p>\n<p>Publisher &amp; Editor Phil O\u2019Brien is an entrepreneur and journalist. As an international photojournalist, he photographed Nelson Mandela, Mother Teresa, Princess Diana and many others. He built a successful international sports photography agency, EMPICS, that was Getty Images\u2019 major competitor in Europe when it sold. He founded a children\u2019s charity in the UK that has helped young people through sport for over 15 years. Phil has lived in New York since 2012. He founded W42ST in 2014.<\/p>\n<p>\t\t\t<a class=\"author-link\" href=\"https:\/\/w42st.com\/post\/author\/phil\/\" rel=\"author nofollow noopener\" target=\"_blank\"><br \/>\n\t\t\t\tMore by Phil O&#8217;Brien\t\t\t<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Hell\u2019s Kitchen is about to get a new grocery option \u2014 and before the doors open on Friday&hellip;\n","protected":false},"author":2,"featured_media":39039,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21128],"tags":[21143,33383,34446,21144],"class_list":["post-39038","post","type-post","status-publish","format-standard","has-post-thumbnail","category-aldi","tag-aldi","tag-grocery","tag-newcomers","tag-sud-nord"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts\/39038","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/comments?post=39038"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts\/39038\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/media\/39039"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/media?parent=39038"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/categories?post=39038"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/tags?post=39038"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}