{"id":40908,"date":"2026-06-22T05:39:11","date_gmt":"2026-06-22T05:39:11","guid":{"rendered":"https:\/\/www.europesays.com\/germany\/40908\/"},"modified":"2026-06-22T05:39:11","modified_gmt":"2026-06-22T05:39:11","slug":"why-volkswagen-does-not-offer-a-pickup-truck-in-the-us","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/germany\/40908\/","title":{"rendered":"Why Volkswagen Does Not Offer A Pickup Truck In The US"},"content":{"rendered":"<p>Take one look at American roads these days and you&#8217;ll see that nearly every major car brand has a pickup truck in their lineup. But if you&#8217;re paying attention, you might realize one familiar name, Volkswagen, is missing from the mix. You see the German automaker&#8217;s cars and SUVs all over the place, but when it comes to trucks? Nothing.<\/p>\n<p>Volkswagen says its U.S. focus is on the current lineup that includes cars and SUVs, and pickup trucks just don&#8217;t align with that strategy. But VW has also cited the &#8220;chicken tax,&#8221; a 25% tariff on imported light trucks that dates back to 1963, as a reason for keeping pickups out of the states. That extra cost would undoubtedly make any VW pickup,\u00a0like <a data-ylk=\"slk:the Amarok, which is similar to the Ford Ranger,;elm:context_link;itc:0;sec:content-canvas;\" href=\"https:\/\/www.slashgear.com\/1725596\/volkswagen-amarok-vs-ford-ranger-same-pickup-truck\/\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">the Amarok, which is similar to the Ford Ranger,<\/a> a tough sell for American buyers. But there may be signs that a change is on the way.<\/p>\n<p>In an April 2025 interview with <a data-ylk=\"slk:Car and Driver,;elm:context_link;itc:0;sec:content-canvas;\" href=\"https:\/\/www.caranddriver.com\/news\/a64505434\/vw-pickup-truck-us-possible-no-small-evs\/\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">Car and Driver,<\/a> Volkswagen Group of America CEO Kjell Gruner said that a new VW unibody truck is being considered for the American market. While the production logistics of such a pickup are still being discussed, the chances of it actually making it to America are currently unknown. Volkswagen has also announced\u00a0(via <a data-ylk=\"slk:Wall Street Journal;elm:context_link;itc:0;sec:content-canvas;\" href=\"https:\/\/www.wsj.com\/business\/autos\/vw-pitches-americas-heartland-on-evs-with-new-scout-pickup-suv-6d490dd5\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">Wall Street Journal<\/a>) the rollout of the Scout, an electric truck, which will be available in the U.S. in 2027.<\/p>\n<p>Read more: <a data-ylk=\"slk:11 Of The Fastest Dodge Cars Ever Made, Ranked By Top Speed;elm:context_link;itc:0;sec:content-canvas;\" href=\"https:\/\/www.slashgear.com\/1672293\/fastest-dodge-cars-ever-made-ranked-top-speed\/?zsource=aol\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">11 Of The Fastest Dodge Cars Ever Made, Ranked By Top Speed<\/a><\/p>\n<p>Volkswagen has previously offered pickup trucks in the U.S.<img alt=\"Old white 1980s white Volkswagen Rabbit pickup truck\" loading=\"lazy\" width=\"960\" height=\"640\" decoding=\"async\" data-nimg=\"1\" class=\"standard-img w-full w-full h-auto\" style=\"color:transparent\" src=\"https:\/\/www.europesays.com\/germany\/wp-content\/uploads\/2026\/06\/https:\/\/media.zenfs.com\/en\/aol_slashgear_852\/7eebd7a9f321cc2d144d48d826f82f2b.jpeg\"\/><\/p>\n<p>Old white 1980s white Volkswagen Rabbit pickup truck &#8211; Sandro Leardini\/Shutterstock<\/p>\n<p>Although Volkswagen isn&#8217;t widely known for its pickup trucks, especially in the United States, that wasn&#8217;t always the case. The automaker sold double-cab models in the 1950s and 1960s, which were basically just VW buses cut down behind the front seats. But the trucks <a data-ylk=\"slk:were never quite as iconic as the bus or the Beetle;elm:context_link;itc:0;sec:content-canvas;\" href=\"https:\/\/www.slashgear.com\/1576640\/vw-beetle-vs-vw-bus-which-volkswagen-is-more-iconic\/\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">were never quite as iconic as the bus or the Beetle<\/a>\u00a0and were typically sold as commercial vehicles.<\/p>\n<p>In 1979, Volkswagen&#8217;s Rabbit Pickup was both built and sold in America, thus avoiding the 25% chicken tax imposed on imported light trucks. This diesel truck shared the same name as the hatchback made by the company and also had a gasoline option during a time when diesel was popular with American drivers. Production of the Rabbit Pickup stopped five years later, in 1984.<\/p>\n<p>Those trucks paved the way for the Volkswagen Tarok concept truck,\u00a0one of\u00a0<a data-ylk=\"slk:the best looking trucks VW ever designed,;elm:context_link;itc:0;sec:content-canvas;\" href=\"https:\/\/www.slashgear.com\/1696004\/best-looking-trucks-volkswagen-ever-designed\/\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">the best looking trucks VW ever designed,<\/a> and intended for use in South America. The all-wheel drive Tarok will have twice the payload capacity as the Rabbit Pickup and will also be 1,200 pounds heavier as well.<\/p>\n<p>Want the latest in tech and auto trends? <a data-ylk=\"slk:Subscribe to our free newsletter;elm:context_link;itc:0;sec:content-canvas;\" href=\"https:\/\/subscribe.slashgear.com\/newsletter-syndicated?utm_source=aol&amp;utm_medium=slashgear-NL-feed\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">Subscribe to our free newsletter<\/a> for the latest headlines, expert guides, and how-to tips, one email at a time. You can also <a data-ylk=\"slk:add us as a preferred search source;elm:context_link;itc:0;sec:content-canvas;\" href=\"https:\/\/www.google.com\/preferences\/source?q=slashgear.com\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">add us as a preferred search source<\/a> on Google.<\/p>\n<p>Read the <a data-ylk=\"slk:original article on SlashGear;elm:context_link;itc:0;sec:content-canvas;\" href=\"https:\/\/www.slashgear.com\/1877227\/volkswagen-pickup-truck-why-not-offered-united-states\/?zsource=aol\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">original article on SlashGear<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Take one look at American roads these days and you&#8217;ll see that nearly every major car brand has&hellip;\n","protected":false},"author":2,"featured_media":40909,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20947],"tags":[35761,6194,35762,35760,5356,35759,8369],"class_list":["post-40908","post","type-post","status-publish","format-standard","has-post-thumbnail","category-volkswagen","tag-american-roads","tag-german-automaker","tag-light-trucks","tag-pickup-truck","tag-volkswagen","tag-volkswagen-amarok","tag-vw"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts\/40908","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/comments?post=40908"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts\/40908\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/media\/40909"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/media?parent=40908"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/categories?post=40908"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/tags?post=40908"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}