{"id":41061,"date":"2026-06-22T11:26:15","date_gmt":"2026-06-22T11:26:15","guid":{"rendered":"https:\/\/www.europesays.com\/germany\/41061\/"},"modified":"2026-06-22T11:26:15","modified_gmt":"2026-06-22T11:26:15","slug":"aldi-launches-blind-box-toys-to-rival-labubu-dolls","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/germany\/41061\/","title":{"rendered":"Aldi launches blind-box toys to rival Labubu dolls"},"content":{"rendered":"<p>Aldi is at it again, stocking a new goodie in their middle aisles, but not everyone is happy. <\/p>\n<p>While we have all heard of the viral Labubu dolls, which has every young person carrying one on the exterior of their bag, on their keys, or in their room, Aldi has come up with its own version of the toy. <\/p>\n<p><a class=\"body-link\" href=\"https:\/\/www.news.com.au\/topics\/aldi\" target=\"_blank\" data-tgev=\"event119\" data-tgev-container=\"bodylink\" data-tgev-order=\"aldi\" data-tgev-label=\"topics\" data-tgev-metric=\"ev\" rel=\"nofollow noopener\">Aldi <\/a>has just launched <a class=\"body-link\" href=\"https:\/\/www.aldi.com.au\/product\/no-brand-aldimaniacs-000000000000719897\" target=\"_blank\" rel=\"nofollow noopener\">ALDImaniacs<\/a>, which many note have qualities very similar to the Pop Mart item. <\/p>\n<p>Labubus are these mischievous, elf-like creatures that are famous for their tall ears, sharp teeth, and chaotic grins. <\/p>\n<p><img decoding=\"async\" class=\"poster-img\" src=\"https:\/\/content.api.news\/v3\/images\/bin\/9de997bedcfc61cf9c126214f12882e9\" data-sctrack=\"op-poster-img\" alt=\"Aldi's newest toy sparks parent frenzy\" fetchpriority=\"high\"\/><\/p>\n<p>They exploded in global popularity as highly sought-after \u2018blind box\u2019 collectibles \u2013 where the customer does not know what product they are getting until they open the box, and Aldi didn\u2019t miss the memo. <\/p>\n<p>Just like the Labubu surprise factor, ALDImaniacs have replicated that.<\/p>\n<p>At Aldi, each box reveals one of eight ALDImaniacs characters, so you never know which one you\u2019ll get. <\/p>\n<p>These characters include Slime, Bunny Yawn, Simply Pink, No Angel, Mellow Yellow, Snaccident, Boo Boo, or Maniac. <\/p>\n<p>The main differing factor is the price point, as Labubu dolls typically retail for $25 to $50; however, depending on the specific series, limited-edition designs, and secondary market demand, prices can range from $70 to over $250. <\/p>\n<p>Whereas Aldi is selling their plush surprise toys for $12.99. <\/p>\n<p>TikToker Ange spotted the collection when it first dropped, alerting his 170,000 followers about the new range. <\/p>\n<p>Ange discovered the toys at the Chadstone Shopping Centre Aldi store in Victoria, <\/p>\n<p>\u201cI was actually quite surprised to see these in the middle aisle of Aldi,\u201d Ange told news.com.au. <\/p>\n<p>\u201cI know Aldi has released blind boxes before and specifically blind box Aldi mini product collectables, so this is honestly another great option.\u201d <\/p>\n<p>The real question is, will this be a competitor for Pop Mart\u2019s Lababus? Ange isn\u2019t too hopeful.<\/p>\n<p>\u201cI don\u2019t honestly think this will become a competitor, but it will definitely give people an option to get their hands on a similar item at a lower price tag, which is great in this economy,\u201d Ange shared. <\/p>\n<p>He also claims that the \u2018blind box craze\u2019 that is happening with many toys, including the viral glitter dumplings squishy, will make ALDImaniacs do well. <\/p>\n<p>But the insanely low prices, making it affordable for parents and young people, is truly what draws customers in. <\/p>\n<p>\u201cI think, given the low, low price of $12.99 compared to the high resale value of the real deal, I think these will be very popular,\u201d Ange explained. <\/p>\n<p>\u201cEspecially for people wanting to enter the blind box and Labubu market at a cheaper price range.\u201d <\/p>\n<p>Ange revealed that ALDImaniacs and the iconic Labubu dolls are \u201cvery similar\u201d to each other and feature the \u201csame distinct aesthetics\u201d. <\/p>\n<p>\u201cThey differ obviously in design and accessories,\u201d Ange said. <\/p>\n<p>\u201cThe maniacs are more tailored towards Aldi and the Aldi shopper as they offer another type of \u2018Aldi Collectable\u2019 and \u2018Limited Merchandise\u2019.\u201d <\/p>\n<p>Just like any controversial product, social media had its say on Aldi\u2019s latest drop. <\/p>\n<p>Many pointed out that Aldi is a bit behind the trend, as in late 2024 and 2025, celebrities like Dua Lipa, Rihanna, and <a class=\"body-link\" href=\"https:\/\/www.news.com.au\/topics\/kardashians\" target=\"_blank\" data-tgev=\"event119\" data-tgev-container=\"bodylink\" data-tgev-order=\"kardashians\" data-tgev-label=\"topics\" data-tgev-metric=\"ev\" rel=\"nofollow noopener\">Kim Kardashian <\/a>were spotted attaching the Pop Mart plushies to luxury handbags, cementing Labubu as a major viral fashion accessory. <\/p>\n<p>\u201cHa ha, they\u2019re a bit late to the trend lol,\u201d one person wrote on Reddit. <\/p>\n<p>\u201cThe hype has officially died,\u201d a second commented. <\/p>\n<p>\u201cI thought the trend was over already,\u201d echoed a third. <\/p>\n<p>Despite the speculated delayed launch, many were praising Aldi for launching a cheaper option for parents whose kids wanted the desired plushies. <\/p>\n<p>\u201cIt\u2019s not my thing, but I think it\u2019s a cute idea and in such tough times it\u2019s nice to think that people (and especially parents for their kids) have a way to engage with fun trends without bankrupting themselves. So I\u2019m all for it \u2013 the world is on fire, let people find some joy,\u201d one person posted on social media. <\/p>\n<p>Other Aldi fans were loving the new collection and wanted to join in on the fun. <\/p>\n<p>\u201cHahaha, it\u2019s so silly, but I\u2019m tempted to buy one for a laugh,\u201d one customer claimed. <\/p>\n<p>\u201cI\u2019m obsessed with Aldi, so I gotta get the Aldi one for the brand,\u201d another person said. <\/p>\n<p>An Aldi spokesperson told news.com.au that their blind-box collectable are an item customers \u201ccan\u2019t seem to get enough of\u201d. <\/p>\n<p>\u201cWe love bringing those fun, unexpected moments to the middle aisle,\u201d the spokesperson said. <\/p>\n<p>\u201cWith eight mischievous ALDImaniacs characters to discover, every box is a surprise waiting to be collected. <\/p>\n<p>\u201cAs part of our broader toy range, there are plenty of other fun finds in store too, with something for every age, interest, and budget.\u201d <\/p>\n","protected":false},"excerpt":{"rendered":"Aldi is at it again, stocking a new goodie in their middle aisles, but not everyone is happy.&hellip;\n","protected":false},"author":2,"featured_media":41062,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21128],"tags":[21143,35834,418,35835,35836,7322,21144],"class_list":["post-41061","post","type-post","status-publish","format-standard","has-post-thumbnail","category-aldi","tag-aldi","tag-au","tag-australia","tag-labubu","tag-maniacs","tag-shopping","tag-sud-nord"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts\/41061","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/comments?post=41061"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts\/41061\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/media\/41062"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/media?parent=41061"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/categories?post=41061"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/tags?post=41061"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}