![\"Adidas](\"https:\/\/www.europesays.com\/germany\/wp-content\/uploads\/2026\/06\/Adidas.jpg\")
\t\tAdidas was probed in a crackdown on greenwashing (Nick Potts\/PA Wire)\t<\/p>\n\t\t\tWednesday 24 June 2026 12:01 am
\n\t\t\t\t\t\u00a0|\u00a0\u00a0Updated:\u00a0<\/p>\n
\t\t\tTuesday 23 June 2026 3:02 pm\n\t<\/p>\n
\t\tAdidas was probed in a crackdown on greenwashing (Nick Potts\/PA Wire)\t<\/p>\n
Fashion giants Adidas, Calvin Klein and Uniqlo have been rapped as part of a major probe into corporate greenwashing in adverts.<\/p>\n
Each of the retailers has had online adverts banned by the Advertising Standards Authority (ASA)<\/a> for using the term \u201crecycled\u201d in a misleading way.\u00a0<\/p>\n The bans came as part of a major crackdown by the advertising regulator on fashion companies\u2019 use of misleading claims about the environmental footprint of their clothing.<\/p>\n The UK arm of Adidas was probed over a Google ad which included the strapline: \u201cAdidas recycled running shoes [\u2026] check out our recycled shoe range today.\u201d<\/p>\n When questioned by the regulator, the German-based sportswear titan conceded that it does not operate a standalone range of recycled running shoes, saying instead that certain products across their collections \u201cmight incorporate recycled materials\u201d.<\/p>\n \t\t\u2018Risk that people could be misled\u2019<\/p>\n The ASA said it \u201cexpected to see evidence showing that all shoes in a recycled running shoe range were made entirely from recycled material\u201d, and banned the ad after this evidence could not be supplied.<\/p>\n Calvin Klein Europe was censured by the regulator for operating a Google advert which stated: \u201cCalvin Klein tops for women. Responsibly sourced collections \u2013 recycled, organic & more.\u201d<\/p>\n \t\t\t\t\tRead more<\/p>\n \t\t\tReal Madrid underline financial power by signing new \u20ac1bn kit deal with Adidas<\/a><\/p>\n The ASA added that consumers would expect that all of the tops in this collection were entirely made from recycled fabrics, and deemed that the fashion firm failed to give enough information about the composition of these clothes.<\/p>\n A Google ad paid for by the UK arm of Japanese streetwear brand Uniqlo misled consumers by suggesting that all of the fleeces pictured were made from recycled materials, the regulator found.<\/p>\n Lacoste, Nike, Superdry also rapped<\/p>\n The ASA banned the ad because, while the main body fabric of the items were made from recycled polyester, they included non-recycled zips and labels.<\/p>\n