{"id":46021,"date":"2026-06-30T15:38:11","date_gmt":"2026-06-30T15:38:11","guid":{"rendered":"https:\/\/www.europesays.com\/germany\/46021\/"},"modified":"2026-06-30T15:38:11","modified_gmt":"2026-06-30T15:38:11","slug":"2026-cannes-lions-winners-columbia-sportswear-adidas-and-the-ordinary","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/germany\/46021\/","title":{"rendered":"2026 Cannes Lions Winners: Columbia Sportswear, Adidas and The Ordinary"},"content":{"rendered":"

\n\tLIONS\u2019 SHARE: A handful of fashion and beauty brands were honored at last week\u2019s Cannes Lions International Festival of Creativity<\/a> for their innovative and unexpected approach to advertising. <\/p>\n

\n\tThe 73rd edition of the communications-specific award event bestowed its Grand Prix on Adidas<\/a>, Columbia Sportswear<\/a> and The Ordinary for the Innovation, Brand Experience and Activation, and Health and Wellness categories, respectively.<\/p>\n

\n\tColumbia Sportswear<\/a> took home the prize for its \u201cExpedition Impossible\u201d campaign, a provocative ad challenging flat earthers to find the edge of the world outfitted in the brand\u2019s gear. It comprises images and a short video fronted by chief executive officer Tim Boyle.<\/p>\n

\n\tThe American sportswear company\u2019s campaign netted a total of 10 Lions, making it the most awarded marketing activation at this edition of the event. They include the Dan Wieden Titanium Lion, the festival\u2019s highest honor.<\/p>\n

\n\tAdidas<\/a> won the jury over, taking home the Grand Prix for its \u201cSupernova Adaptive\u201d campaign, developed for the eponymous running sneakers, entirely designed for athletes with disabilities, and the result of a multiyear collaboration with athlete Chris Nikic, the first person with Down syndrome to complete an Ironman challenge. The campaign highlights how sporting brands typically adapt existing designs for people with disabilities rather than pouring R&D from the get go.<\/p>\n

\t\t\t\t\t\t\"The<\/p>\n

\t\t\t\t\tThe Adidas<\/a> Supernova Adaptive campaign.<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of Adidas<\/p>\n

\n\tThe German sportswear giant also took home two Lions Grand Prix in the Entertainment and Entertainment Music categories for \u201cOriginal Forever,\u201d a campaign tied to Adidas\u2019 collaboration with the British music band Oasis for their hyped return to the stage in 2025.<\/p>\n

\n\tBeauty brand The Ordinary won the Grand Prix in the Health and Wellness category for its campaign titled \u201cThe Periodic Fable,\u201d aimed at debunking fake news in the beauty industry. Set in a dystopian future, soon-to-be beauty experts are attending a classroom and being taught the 49 elements of the periodic fable, a pun on the periodic table, each one representing a marketing-driven word used in skin care and makeup, frequently disguised as science evidence \u2014 such as pore-less, medical grade, fat freezing, eternal youth.<\/p>\n

\t\t\t\t\t\t\"The<\/p>\n

\t\t\t\t\tThe Ordinary\u2019s The Periodic Fable campaign.<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of The Ordinary<\/p>\n

\n\tAs reported,<\/a> Moncler brought home the Luxury Grand Prix at the Cannes Lions for its 360-degree campaign \u201cWarmer Together\u201d fronted by the two legendary friends Al Pacino and Robert De Niro, who appeared for the first time together in an ad.<\/p>\n

\n\tThe Cannes Lions comprise more than 30 awards<\/a> handed out at the festival, billed as the world\u2019s largest gathering of the advertising and creative communications industry.<\/p>\n","protected":false},"excerpt":{"rendered":"LIONS\u2019 SHARE: A handful of fashion and beauty brands were honored at last week\u2019s Cannes Lions International Festival…\n","protected":false},"author":2,"featured_media":46022,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21254],"tags":[21290,9524,38993],"class_list":["post-46021","post","type-post","status-publish","format-standard","has-post-thumbnail","category-adidas","tag-adidas","tag-awards","tag-columbia-sportswear"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts\/46021","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/comments?post=46021"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts\/46021\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/media\/46022"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/media?parent=46021"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/categories?post=46021"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/tags?post=46021"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}