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<\/p>\nBudget supermarket Aldi is to release its Le Grand Poulet Ros\u00e9 wine in magnum size on 6 July, the same day England plays Mexico in the World Cup.\u00a0<\/p>\n
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La Vieille Ferme Ros\u00e9, produced in the Rh\u00f4ne by Famille Perrin<\/a>, is one of the biggest success stories of all time in the UK off-trade. It first went viral on TikTok in the summer of 2024 when fans who struggled to pronounce the French name began affectionately calling it \u201cthe chicken wine\u201d due to the illustrated poultry on its label.<\/p>\n Subsequently, sales shot up. As db reported, La Vieille Ferme Ros\u00e9 hit record-breaking sales in the UK<\/a> last year, surging by 60% year-on-year and shifting 5.2 million bottles more than in the preceding 12 months, racking up total sales of almost 13.9m bottles.<\/p>\n Incredibly, this one brand ended up driving more than 70% of the entire ros\u00e9 category\u2019s growth in the UK in 2025.<\/p>\n Aldi\u2019s chicken wine mimic<\/p>\n Keen to piggyback on La Vieille Ferme Ros\u00e9\u2019s extraordinary success, Aldi launched its own version in September 2025. Called Le Petit Poulet Ros\u00e9, the wine shares a similar label design to La Vieille Ferme Ros\u00e9, but Aldi was keen to stress its price difference (\u00a36.29 compared with about \u00a39 for the Perrins\u2019 original expression).<\/p>\n Today, Aldi has revealed it is going one step further by bringing out Le Grand Poulet Ros\u00e9 in magnum format, at \u201calmost \u00a35 cheaper than La Vieille Ferme Ros\u00e9 magnum\u201d, based on Sainsbury\u2019s prices for the latter.<\/p>\n The 150cl magnum is the equivalent of two standard wine bottles, and lands in Aldi stores on 6 July, the same day the England men\u2019s football team takes on Mexico in the World Cup.<\/p>\n It will be priced at \u00a311.99 compared to Sainsbury\u2019s \u00a317.50 price tag for trailblazer brand La Vieille Ferme Ros\u00e9 in magnum. db has contacted Aldi to enquire whether the magnum format of Aldi\u2019s own \u2018chicken wine\u2019 is a permanent addition to its wine aisle or a limited-edition release and will update this article accordingly.<\/p>\n Speed and agility<\/p>\n One of Aldi\u2019s strengths is its ability to both set trends and react to them with speed.<\/p>\n It was a front-runner in the uptick in sales for Cr\u00e9mant, creating FOMO in UK shoppers by limiting Aldi customers to buying just two bottles per person<\/a> of its Cr\u00e9mant de Loire in the lead up to Christmas 2024, triggering a rush to stores.<\/p>\n The tactic clearly worked as the following year it tried the same trick with its own-label Champagne. Aldi claimed in December 2025 that it was restricting sales of its popular Nicolas de Montbart Champagne Brut, on shelf at the discounted price \u00a39.99, to stop consumers loading up on the reasonably priced fizz. Instead, shoppers were permitted to buy just four bottles per person<\/a> ahead of Christmas, arguably more than they might have done had the \u2018restriction\u2019 not been put in place.<\/p>\n Bubble-free Prosecco<\/p>\n Aldi also took a punt on \u2018bubble-free Prosecco\u2019<\/a> last year, showing its buying team are not afraid of a challenge. However, the budget chain claimed it was only giving the product six months to prove itself worthy of a more permanent slot in the range.<\/p>\n \u201cMade from the same grape variety in the same location as its more recognisable sparkling wines, Costellore It\u2019s Still Prosecco is fresh, fruit and floral on the nose with concentrated orchard fruits on the palate,\u201d an Aldi spokesperson told db at the time. \u201cOff-dry, the wine finishes with a subtle honeyed note, and bold acidity keeps it refreshing.\u201d<\/p>\n Still Prosecco has been officially permitted by the Prosecco DOC for a while, but it is produced in very limited quantities compared to Prosecco DOC Sparkling or Ros\u00e9 wines and only made up 0.1% of total Prosecco DOC production in 2024.<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n Related news<\/p>\n \n \n ![\"\"](\"https:\/\/www.europesays.com\/germany\/wp-content\/uploads\/2026\/07\/Le-Grand-Poulet-640x640.jpg\")
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