Adidas returns as Tennessee’s partner after serving as an apparel provider from 1995 through June 30, 2015. Tennessee’s athletic department was partnered with Nike from July 1, 2015 through Tuesday.<\/p>\n
Lady Vols’ basketball head coach Kim Caldwell<\/a> discussed Tennessee partnering with Adidas.<\/p>\n “We couldn’t be more excited to launch our new partnership with Adidas,” Caldwell said. “It’s a global brand that is part of the incredible history of Tennessee athletics, recognizes the strength of our brand and is committed to investing in the future of our student-athletes and programs.<\/p>\n “We’re proud to rep the three stripes and unite in building on to the incredibly successful era our department is experiencing.”<\/p>\n Need a news break? Check out the all new PLAY hub with puzzles, games and more!<\/a><\/p>\n With a partnership now in place, student-athletes across all 20 sports are eligible to be part of Adidas’ NIL Ambassador Network, allowing a chance to monetize their name, image and likeness.<\/p>\n More: Tennessee, Adidas announce 10-year partnership<\/a> Follow Vols Wire on\u00a0Facebook<\/a>\u00a0and\u00a0X<\/a>\u00a0(formerly Twitter).<\/p>\n","protected":false},"excerpt":{"rendered":"July 2, 2026, 12:41 p.m. ET Adidas and the University of Tennessee began a 10-year partnership on Wednesday.…\n","protected":false},"author":2,"featured_media":47840,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21254],"tags":[706,21290,32850,39974,39975,39976,24161,7318,30064,2398,32849,266,39978,39666,30061,271,39977,3308,32683,7320,263],"class_list":["post-47839","post","type-post","status-publish","format-standard","has-post-thumbnail","category-adidas","tag-accessfree","tag-adidas","tag-image-and-likeness-nil","tag-sourcevols-wire","tag-sstssportscollegevolunteerslady-vols","tag-sstsnlady-vols","tag-tagathletic-apparel","tag-tagbasketball","tag-tagcollege-sports","tag-tagfacebook","tag-tagname","tag-tagoverall-positive","tag-tagsec-conference-womens-basketball","tag-tagsec-hub","tag-tagsmg-timely","tag-tagsports-news","tag-tagtennessee-lady-volunteers-womens-basketball","tag-tagtwitter","tag-taguniversity-of-tennessee","tag-tagwomens-sports","tag-typestory"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts\/47839","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/comments?post=47839"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts\/47839\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/media\/47840"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/media?parent=47839"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/categories?post=47839"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/tags?post=47839"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/www.europesays.com\/germany\/wp-content\/uploads\/2026\/07\/89514554007-usatsi-24776442.jpg\")