Tennessee and Adidas began a 10-year partnership<\/a> on July 1. Adidas serves as the official footwear, uniform, apparel and sideline partner of Tennessee athletics.<\/p>\n “We couldn’t be more excited to launch our new partnership with Adidas,” Caldwell said<\/a>. “It’s a global brand that is part of the incredible history of Tennessee athletics, recognizes the strength of our brand and is committed to investing in the future of our student-athletes and programs.<\/p>\n “We’re proud to rep the three stripes and unite in building on to the incredibly successful era our department is experiencing.”<\/p>\n On Monday, the Lady Vols released photos featuring Adidas orange uniforms for basketball.<\/p>\n Need a news break? Check out the all new PLAY hub with puzzles, games and more!<\/a><\/p>\n Adidas is a global leader in the sporting goods industry and is headquartered in Herzogenaurach, Germany. The company employs more than 62,000 people worldwide and generated sales of \u20ac24.8 billion in 2025.<\/p>\n More: 2026-27 Lady Vols basketball roster<\/a> Follow Vols Wire on\u00a0Facebook<\/a>\u00a0and\u00a0X<\/a>\u00a0(formerly Twitter).<\/p>\n","protected":false},"excerpt":{"rendered":"July 6, 2026, 11:55 a.m. ET The 2026-27 women’s basketball season will be the third for Tennessee under…\n","protected":false},"author":2,"featured_media":49868,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21254],"tags":[706,21290,39974,39975,39976,24161,7318,30064,2398,266,39978,39666,10111,271,38104,39977,3308,7320,263],"class_list":["post-49867","post","type-post","status-publish","format-standard","has-post-thumbnail","category-adidas","tag-accessfree","tag-adidas","tag-sourcevols-wire","tag-sstssportscollegevolunteerslady-vols","tag-sstsnlady-vols","tag-tagathletic-apparel","tag-tagbasketball","tag-tagcollege-sports","tag-tagfacebook","tag-tagoverall-positive","tag-tagsec-conference-womens-basketball","tag-tagsec-hub","tag-tagsports-fan-gear-apparel","tag-tagsports-news","tag-tagtennessee","tag-tagtennessee-lady-volunteers-womens-basketball","tag-tagtwitter","tag-tagwomens-sports","tag-typestory"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts\/49867","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/comments?post=49867"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts\/49867\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/media\/49868"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/media?parent=49867"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/categories?post=49867"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/tags?post=49867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/www.europesays.com\/germany\/wp-content\/uploads\/2026\/07\/1783420767_634_89514554007-usatsi-24776442.jpg\")