Manchester, 10 July 2026: Leading discount supermarket Aldi has shown its support for England ahead of this weekend\u2019s quarter final against Norway, with a timely piece of reactive work centered around one of its most iconic products.<\/p>\n
Created in partnership with its long-standing agency partner McCann Manchester, the work gives Aldi\u2019s much-loved Nordpak packaging a temporary low-fi facelift, dropping the \u201cNor\u201d in a show of national pride.<\/p>\n
Running across OOH, social, and in-store digital screens, the work taps into the cultural moment in true Aldi fashion \u2014 simple, cheeky and impossible to miss.<\/p>\n
The work sees Aldi put country before product, proving that when England are playing Norway, even Nordpak knows which side it\u2019s on.<\/p>\n
Commenting, Dan Noller, Executive Creative Director at McCann Manchester, said: \u201cAhead of Saturday\u2019s big match, we couldn\u2019t be caught backing anything Nordic. So, for one game only, we\u2019ve tweaked the iconic Nordpak into ENGpak, showing exactly where our loyalties lie. As always, it\u2019s a dream to work with clients who genuinely embrace playful creativity.\u201d<\/p>\n
The reactive work goes live on Friday 10 July, ahead of England\u2019s game on Saturday.<\/p>\n
Credits
Brand
Aldi UK
Agency
McCann Manchester
Client
Kristin Sonfield \u2013 Customer Interaction Director
Jake Garner \u2013\u00a0Customer Interaction Manager
Harriet Wood \u2013 Customer Interaction Specialist
Agency \/ Creative
Dave Price \u2013 Chief Creative Officer\u00a0
Dan Noller \u2013 Executive Creative Director\u00a0
Samantha Oxford-Dean \u2013 Design Lead
AJ Jones \u2013 Chief Strategy Officer
Jane Colbeck \u2013 Managing Partner\u00a0
Alice Rafferty \u2013 Senior Social Media Director
Ollie Caveney \u2013 Senior Social Manager
Ella Timmins \u2013 Senior Project Manager
Lucy McNeill \u2013 Account Executive<\/p>\n","protected":false},"excerpt":{"rendered":"Manchester, 10 July 2026: Leading discount supermarket Aldi has shown its support for England ahead of this weekend\u2019s…\n","protected":false},"author":2,"featured_media":52267,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21128],"tags":[9790,21143,23067,21776,42225,42226,21144],"class_list":["post-52266","post","type-post","status-publish","format-standard","has-post-thumbnail","category-aldi","tag-agency","tag-aldi","tag-brands","tag-campaign","tag-england-pride","tag-nordpak","tag-sud-nord"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts\/52266","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/comments?post=52266"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts\/52266\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/media\/52267"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/media?parent=52266"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/categories?post=52266"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/tags?post=52266"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}