{"id":52579,"date":"2026-07-11T00:51:50","date_gmt":"2026-07-11T00:51:50","guid":{"rendered":"https:\/\/www.europesays.com\/germany\/52579\/"},"modified":"2026-07-11T00:51:50","modified_gmt":"2026-07-11T00:51:50","slug":"growth-in-the-us-and-europe-positive-sales-momen-tum-driven-by-neue-klasse-models-2","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/germany\/52579\/","title":{"rendered":"Growth in the US and Europe, positive sales momen-tum driven by Neue Klasse models"},"content":{"rendered":"<p>\n  Munich.\u00a0The first half of the year presented a mixed<br \/>\n  picture: While the market in China and the countries of the<br \/>\n  Asia-Pacific region saw a significant decline in the first six months<br \/>\n  of the year, the BMW Group increased its sales in Europe and the US.<br \/>\n  In Europe, sales rose by around +5.4%. In the US, the company recorded<br \/>\n  growth of +3.9%, where the BMW brand is outperforming the overall<br \/>\n  market. In the first half of 2026, the BMW Group delivered a total of<br \/>\n  around 1.15 million vehicles to customers worldwide, representing a<br \/>\n  slight decline in sales (-4.2%).<\/p>\n<p>\u00a0<\/p>\n<p>\n  \u201cDespite challenges worldwide, we achieved positive sales<br \/>\n    results in the US and Europe,\u201d said Jochen Goller, member<br \/>\n  of the Board of Management of BMW AG responsible for Customer, Brands,<br \/>\n  Sales. \u201cThe Neue Klasse continues to show strong momentum.<br \/>\n    With the BMW iX3*, we are on track to reach the next major milestone<br \/>\n    of 100,000 new orders. The second Neue Klasse model, the BMW i3, is<br \/>\n    already seeing strong demand since orders opened ahead of its launch.\u201d\n<\/p>\n<p>\n  \u00a0\n<\/p>\n<p>With the start of delivieries of the new BMW iX3, sales of<br \/>\n  fully-electric vehicles showed a positive trend in the second<br \/>\n  quarter.The BMW Group delivered 116,807 BMW and MINI fully-electric<br \/>\n  vehicles to customers between April and June 2026 (+5.2%).<br \/>\n  Particularly in the European market, where the BMW iX3 was available<br \/>\n  first, BEV sales rose sharply. With 81,445 units delivered in the<br \/>\n  second quarter, the company recorded double-digit growth of +38.0%<br \/>\n  across Europe. In Germany, BMW rose to second place in Q2 for<br \/>\n  registrations of fully electric vehicles.<\/p>\n<p>\u00a0<\/p>\n<p>The BMW brand delivered around one million vehicles<br \/>\n  to customers in the first half of the year (-6.2%). The BMW brand<br \/>\n  recorded growth in both Europe (+1.5%) and the US (+4.7%). In the USA,<br \/>\n  growth was primarily driven by the BMW X models. The new BMW X5 was<br \/>\n  also unveiled there in late June, with its market launch expected to<br \/>\n  generate positive sales momentum worldwide. During the same period, BMW<br \/>\n  M<br \/>\n  GmbH delivered 99,595 vehicles to customers (-6.0%).<\/p>\n<p>\u00a0<\/p>\n<p>With a total of 149,538 vehicles sold, the\u00a0MINI<br \/>\n  brand posted a significant year-on-year increase of +11.7%, marking<br \/>\n  its sixth consecutive quarter of growth. MINI\u2019s fully-electric models<br \/>\n  experienced strong global demand and were the brand&#8217;s primary growth<br \/>\n  driver. The Rolls-Royce brand handed over 2,523<br \/>\n  vehicles to customers in the first half of 2026 (-9.8%). In the first<br \/>\n  six months of the year, BMW Motorrad delivered a<br \/>\n  total of 102,847 motorcycles and scooters (-2.9%).<\/p>\n<p>\u00a0<\/p>\n<p>\n  \u00a0\n<\/p>\n<p>\n  BMW Group sales in Q2\/YTD June 2026 at a glance\n<\/p>\n<p>\n          \u00a0\n        <\/p>\n<p>\n          2nd Quarter 2026\n        <\/p>\n<p>\n          Compared with previous year %\n        <\/p>\n<p>\n          YTD\n        <\/p>\n<p>\n          June 2026\n        <\/p>\n<p>\n          Compared with previous year %\n        <\/p>\n<p>\n          BMW Group Automotive\n        <\/p>\n<p>590,962<\/p>\n<p>-4.9%<\/p>\n<p>1,156,742<\/p>\n<p>-4.2%<\/p>\n<p>\n          BMW\n        <\/p>\n<p>508,675<\/p>\n<p>-7.7%<\/p>\n<p>1,004,681<\/p>\n<p>-6.2%<\/p>\n<p>\n          &#8211; BMW M GmbH\n        <\/p>\n<p>52,062<\/p>\n<p>-6.1%<\/p>\n<p>99,595<\/p>\n<p>-6.0%<\/p>\n<p>\n          MINI\n        <\/p>\n<p>81,035<\/p>\n<p>+17.1%<\/p>\n<p>149,538<\/p>\n<p>+11.7%<\/p>\n<p>\n          BMW Group electrified1<\/p>\n<p>162,870<\/p>\n<p>+0.8%<\/p>\n<p>295,407<\/p>\n<p>-7.4%<\/p>\n<p>\n          BMW Group BEV\n        <\/p>\n<p>116,807<\/p>\n<p>+5.2%<\/p>\n<p>204,295<\/p>\n<p>-7.4%<\/p>\n<p>\n          Rolls-Royce\n        <\/p>\n<p>1,252<\/p>\n<p>-11.5%<\/p>\n<p>2,523<\/p>\n<p>-9.8%<\/p>\n<p>\n          BMW Motorrad\n        <\/p>\n<p>60,112<\/p>\n<p>-2.0%<\/p>\n<p>102,847<\/p>\n<p>-2.9%<\/p>\n<p>    1<br \/>\n  BEVs and PHEVs\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n<p>\n  \u00a0\n<\/p>\n<p>\n  BMW &amp; MINI sales in the regions\/markets\n<\/p>\n<p>\n          \u00a0\n        <\/p>\n<p>\n          2nd Quarter 2026\n        <\/p>\n<p>\n          Compared with previous year %\n        <\/p>\n<p>\n          YTD\n        <\/p>\n<p>\n          June 2026\n        <\/p>\n<p>\n          Compared with previous year %\n        <\/p>\n<p>\n          Europe sales region\n        <\/p>\n<p>260,173<\/p>\n<p>+7.6%<\/p>\n<p>496,651<\/p>\n<p>+5.4%<\/p>\n<p>\n          Germany2<\/p>\n<p>80,748<\/p>\n<p>+9.4%<\/p>\n<p>149,135<\/p>\n<p>+10.2%<\/p>\n<p>\n          China sales region\n        <\/p>\n<p>117,815<\/p>\n<p>-30.2%<\/p>\n<p>261,773<\/p>\n<p>-20.4%<\/p>\n<p>\n          Americas sales region\n        <\/p>\n<p>134,481<\/p>\n<p>+9.5%<\/p>\n<p>244,199<\/p>\n<p>+3.0%<\/p>\n<p>\n          USA\n        <\/p>\n<p>110,169<\/p>\n<p>+11.9%<\/p>\n<p>200,661<\/p>\n<p>+3.9%<\/p>\n<p>\n          Fourth Pillar sales region<\/p>\n<p>            3<\/p>\n<p>77,317<\/p>\n<p>-10.8%<\/p>\n<p>151,751<\/p>\n<p>-9.6%<\/p>\n<p>    2<br \/>\n  Provisional registration figures<\/p>\n<p>    3<br \/>\n  Asia-Pacific, Eastern Europe, Middle East, Africa<\/p>\n<p>\u00a0<\/p>\n<p>The delivery figures reported in this press release are provisional<br \/>\n  and may change up until the BMW Group Report 2026 is published. Notes<br \/>\n  on how delivery figures are prepared can be found in the BMW Group<br \/>\n  Report 2025 on p. 427.<\/p>\n<p>\u00a0<\/p>\n<p>\n  BMW Group Corporate Communications\n<\/p>\n<p>\u00a0<\/p>\n<p>Carolin Bachmann, Communications Sales<\/p>\n<p>Telephone: +49 151 601 38801<\/p>\n<p>Email: <a href=\"https:\/\/www.press.bmwgroup.com\/global\/article\/detail\/T0459223EN\/mailto:carolin.bachmann@bmwgroup.com\" rel=\"nofollow noopener\" target=\"_blank\">carolin.bachmann@bmwgroup.com<\/a>\u00a0\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>Max-Morten Borgmann, Head of Communications BMW Group, Finance, Sales<\/p>\n<p>Telephone: +49 89 382-24118<\/p>\n<p>Email: <a href=\"https:\/\/www.press.bmwgroup.com\/global\/article\/detail\/T0459223EN\/mailto:eckhard.wannieck@bmwgroup.com\" rel=\"nofollow noopener\" target=\"_blank\">max-morten.borgmann@bmwgroup.com<\/a><\/p>\n<p>\u00a0<\/p>\n<p>Media website: <a href=\"http:\/\/www.press.bmwgroup.com\/\" rel=\"nofollow noopener\" target=\"_blank\">www.press.bmwgroup.com\/<\/a><\/p>\n<p>Email: presse@bmwgroup.com<\/p>\n<p>\n  \u00a0\n<\/p>\n<p>\n  The BMW Group\n<\/p>\n<p>\u00a0<\/p>\n<p>With its four brands, BMW, MINI, Rolls-Royce and BMW Motorrad, the<br \/>\n  BMW Group is the world\u2019s leading premium manufacturer of automobiles<br \/>\n  and motorcycles and also provides premium financial services. The BMW<br \/>\n  Group production network comprises over 30 production sites worldwide;<br \/>\n  the company has a global sales network in more than 140 countries.<\/p>\n<p>\u00a0<\/p>\n<p>In 2025, the BMW Group sold 2.46 million passenger vehicles and more<br \/>\n  than 202,500 motorcycles worldwide. The profit before tax in the<br \/>\n  financial year 2025 was \u20ac 10.2 billion on revenues amounting to \u20ac<br \/>\n  133.5 billion. As of 31 December 2025, the BMW Group had a workforce<br \/>\n  of 154,540 employees.<\/p>\n<p>\u00a0<\/p>\n<p>The economic success of the BMW Group has always been based on<br \/>\n  long-term thinking and responsible action. Sustainability is a key<br \/>\n  element of the BMW Group\u2019s corporate strategy and covers all products<br \/>\n  \u2013 from the supply chain through production to the end of their useful life.\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>www.bmwgroup.com<\/p>\n<p>LinkedIn: <a href=\"http:\/\/www.linkedin.com\/company\/bmw-group\/\" rel=\"nofollow noopener\" target=\"_blank\">http:\/\/www.linkedin.com\/company\/bmw-group\/<\/a><\/p>\n<p>YouTube: <a href=\"https:\/\/www.youtube.com\/bmwgroup\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/www.youtube.com\/bmwgroup<\/a><\/p>\n<p>Instagram: <a href=\"https:\/\/www.instagram.com\/bmwgroup\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/www.instagram.com\/bmwgroup<\/a><\/p>\n<p>Facebook: <a href=\"https:\/\/www.facebook.com\/bmwgroup\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/www.facebook.com\/bmwgroup<\/a><\/p>\n<p>X: <a href=\"https:\/\/www.x.com\/bmwgroup\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/www.x.com\/bmwgroup<\/a><\/p>\n<p>\u00a0<\/p>\n<p>\n  BMW iX3 50 xDrive: energy consumption combined:<br \/>\n  18,1\u201315,1 kWh\/100 km (WLTP); CO\u2082 emissions combined: 0 g\/km (WLTP);<br \/>\n  CO\u2082 class: A; electric range: 673\u2013805 km (WLTP)<\/p>\n<p>            <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"Munich.\u00a0The first half of the year presented a mixed picture: While the market in China and the countries&hellip;\n","protected":false},"author":2,"featured_media":52052,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20955],"tags":[6213,4200,24666,24667,666,1027,3241],"class_list":["post-52579","post","type-post","status-publish","format-standard","has-post-thumbnail","category-bmw","tag-bmw","tag-corporate","tag-facts","tag-figures","tag-finance","tag-marketing","tag-sales"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts\/52579","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/comments?post=52579"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts\/52579\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/media\/52052"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/media?parent=52579"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/categories?post=52579"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/tags?post=52579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}