{"id":52588,"date":"2026-07-11T00:57:52","date_gmt":"2026-07-11T00:57:52","guid":{"rendered":"https:\/\/www.europesays.com\/germany\/52588\/"},"modified":"2026-07-11T00:57:52","modified_gmt":"2026-07-11T00:57:52","slug":"watch-the-6-ads-competing-for-an-emmy-this-year","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/germany\/52588\/","title":{"rendered":"Watch the 6 Ads Competing for an Emmy This Year"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Six brands are competing for best commercial at the 2026 Emmy Awards.<\/p>\n<p class=\"wp-block-paragraph\">On Wednesday, the Television Academy revealed the <a href=\"https:\/\/www.adweek.com\/convergent-tv\/3-quick-takeaways-2026-emmy-nominations\/\" data-type=\"link\" data-id=\"https:\/\/www.adweek.com\/convergent-tv\/3-quick-takeaways-2026-emmy-nominations\/\" target=\"_blank\" rel=\"nofollow noopener\">nominations for the 78th Primetime Emmy Awards<\/a>, set to air on NBC and Peacock on Sept. 14.\u00a0\u00a0<\/p>\n<p class=\"wp-block-paragraph\">In the Outstanding Commercial category, six ads are shortlisted. They include two rival sportswear giants, a Super Bowl spot, a Cannes Lions Grand Prix winner, and two Apple contenders.<\/p>\n<p class=\"wp-block-paragraph\">Here are this year\u2019s Emmy nominees for Outstanding Commercial.<\/p>\n<p class=\"wp-block-paragraph\">Levi\u2019s | \u201cBackstory\u201d by TBWA\\Chiat Day<\/p>\n<p class=\"wp-block-paragraph\">Levi\u2019s <a href=\"https:\/\/www.adweek.com\/creativity\/levis-celebrates-backsides-in-first-super-bowl-ad-in-20-years\/\" target=\"_blank\" rel=\"nofollow noopener\">first Super Bowl ad<\/a> in 20 years featured a slew of famous backsides, including Grammy-winning rapper Doechii, DJ Questlove, and Woody from Toy Story.<\/p>\n<p class=\"wp-block-paragraph\">Adidas | \u201cBackyard Legends\u201d by Lola USA<\/p>\n<p class=\"wp-block-paragraph\">Adidas\u2019 <a href=\"https:\/\/www.adweek.com\/brand-marketing\/timothee-chalamet-builds-his-dream-soccer-team-in-adidas-world-cup-short\/\" target=\"_blank\" rel=\"nofollow noopener\">ad for the 2026 FIFA World Cup<\/a> was a five-minute epic starring Timoth\u00e9e Chalamet as a soccer superfan intent on assembling his dream team.<\/p>\n<p class=\"wp-block-paragraph\">Apple | \u201cA Critter Carol\u201d by TBWA\\Media Arts Lab<\/p>\n<p class=\"wp-block-paragraph\">Apple\u2019s <a href=\"https:\/\/www.adweek.com\/creativity\/woodland-critters-become-music-video-creators-in-apples-holiday-ad\/\" target=\"_blank\" rel=\"nofollow noopener\">holiday ad<\/a> united a ragtag crew of woodland creatures to spotlight the gift of friendship.<\/p>\n<p class=\"wp-block-paragraph\">Apple | \u201cI\u2019m Not Remarkable\u201d (in-house)<\/p>\n<p class=\"wp-block-paragraph\">Apple\u2019s <a href=\"https:\/\/www.adweek.com\/creativity\/apple-puts-accessibility-center-stage-in-a-joyful-campus-musical\/\" target=\"_blank\" rel=\"nofollow noopener\">joyful musical<\/a> showcases its accessibility features while following a group of disabled students as they transition to life on campus.<\/p>\n<p>                       <a class=\"link-reset text-decoration-none\" href=\"https:\/\/www.adweek.com\/convergent-tv\/3-quick-takeaways-2026-emmy-nominations\/\" target=\"_blank\" rel=\"nofollow noopener\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.europesays.com\/germany\/wp-content\/uploads\/2026\/07\/apple-tv-widows-bay.jpeg\" alt=\"From Widow\" s=\"\" bay=\"\" scaring=\"\" up=\"\" accolades=\"\" to=\"\" nbc=\"\" strategy=\"\" here=\"\" are=\"\" adweek=\"\" emmys=\"\" takeaways.=\"\" aria-label=\"From Widow\" class=\"image\" image--partner=\"\"\/><\/a>                   <\/p>\n<p class=\"wp-block-paragraph\">Nike | \u201cWhy Do It\u201d by Wieden+Kennedy<\/p>\n<p class=\"wp-block-paragraph\">Nike <a href=\"https:\/\/www.adweek.com\/brand-marketing\/nike-changes-iconic-just-do-it-slogan-to-win-over-the-anxious-generation\/\" target=\"_blank\" rel=\"nofollow noopener\">flipped its iconic slogan<\/a>, \u201cJust Do It,\u201d into a question to inspire the next generation of athletes.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">Coinbase | \u201cYour Way Out\u201d by Isle of Any<\/p>\n<p class=\"wp-block-paragraph\">Coinbase <a href=\"https:\/\/www.adweek.com\/creativity\/coinbases-oscars-ad-turns-a-video-game-npc-into-a-financial-rebel\/\" target=\"_blank\" rel=\"nofollow noopener\">crafted a video game world<\/a> to encourage people to break away from the financial systems they\u2019ve always known. The ad also won the <a href=\"https:\/\/www.adweek.com\/creativity\/watch-all-the-grand-prix-winners-of-cannes-lions-2026\/\" target=\"_blank\" rel=\"nofollow noopener\">Film Craft Grand Prix at Cannes Lions<\/a> last month.<\/p>\n","protected":false},"excerpt":{"rendered":"Six brands are competing for best commercial at the 2026 Emmy Awards. On Wednesday, the Television Academy revealed&hellip;\n","protected":false},"author":2,"featured_media":52589,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21254],"tags":[21290,28181],"class_list":["post-52588","post","type-post","status-publish","format-standard","has-post-thumbnail","category-adidas","tag-adidas","tag-creative-advertising"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts\/52588","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/comments?post=52588"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts\/52588\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/media\/52589"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/media?parent=52588"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/categories?post=52588"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/tags?post=52588"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}