{"id":54141,"date":"2026-07-14T03:56:29","date_gmt":"2026-07-14T03:56:29","guid":{"rendered":"https:\/\/www.europesays.com\/germany\/54141\/"},"modified":"2026-07-14T03:56:29","modified_gmt":"2026-07-14T03:56:29","slug":"mercedes-benz-india-unveils-major-sales-and-marketing-leadership-shake-up-focusing-on-ai-driven-customer-experiences-etauto","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/germany\/54141\/","title":{"rendered":"Mercedes-Benz India Unveils Major Sales and Marketing Leadership Shake-Up Focusing on AI-driven Customer Experiences, ETAuto"},"content":{"rendered":"

\"<p>NanditaNandita Godbole, General Manager – Marketing and Customer Experience, Mercedes-Benz India
Mercedes-Benz India<\/a> on Monday announced a series of leadership changes in its Sales and Marketing function as the luxury carmaker looks to deepen its focus on AI-driven customer experiences, data-led decision-making and retail finance integration.<\/p>\n

The organisational changes, effective September 1, 2026, include new appointments across marketing, retail finance, product planning, and sales planning, as well as facilitating global mobility for senior executives.<\/p>\n

Under the new structure, Nandita Godbole, currently General Manager, Digital Customer Unit, will take over as Head of Marketing, succeeding Amrit Baid.<\/p>\n

\"<p>NanditaNandita Godbole, General Manager – Marketing and Customer Experience, Mercedes-Benz India
Baid will lead the company’s Retail Finance and Pre-Owned Cars business, while Jamsheed Bhadha, General Manager, Product Planning and Sales Planning, will move to a new role within Mercedes-Benz in Dubai.<\/p>\n

He will be succeeded by Sanjay Kochar, currently General Manager, TEV & BEV Sales.<\/p>\n

Mercedes-Benz said the changes reflect its increasing emphasis on enhancing customer experience through real-time data, artificial intelligence and stronger integration of financing solutions into the customer journey, while continuing to develop internal talent through cross-functional leadership opportunities.<\/p>\n

“These organisational changes reinforce our commitment to creating exceptional customer experiences using real-time data strategies<\/a>, AI deployment, and integrated business capabilities, while building future-ready leaders by offering broader cross-functional exposure to our talents,” said Brendon Sissing, Vice President, Sales & Marketing, Mercedes-Benz India.<\/p>\n

As the new Head of Marketing, Godbole will be responsible for expanding the company’s use of AI, predictive analytics and real-time customer insights to deliver more personalised customer engagement across the ownership lifecycle.<\/p>\n

Mercedes-Benz said she has played a key role in driving the company’s digital customer initiatives by transforming disconnected customer touchpoints into a more seamless, AI-enabled experience.<\/p>\n

Meanwhile, Baid will head the Retail Finance and Pre-Owned Cars business after leading several high-profile marketing campaigns, including Dreams Day, Wish Box and G-Tribe.<\/p>\n

The company said its retail finance arm now supports more than 50 per cent of total vehicle sales through financing programmes such as Star Agility and has built a portfolio exceeding \u20b915,000 crore.\n <\/p>\n

Published On Jul 13, 2026 at 03:47 PM IST<\/p>\n

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