{"id":55482,"date":"2026-07-15T21:21:15","date_gmt":"2026-07-15T21:21:15","guid":{"rendered":"https:\/\/www.europesays.com\/germany\/55482\/"},"modified":"2026-07-15T21:21:15","modified_gmt":"2026-07-15T21:21:15","slug":"siemens-energy-switches-to-omterra-a-brand-of-its-own","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/germany\/55482\/","title":{"rendered":"Siemens Energy switches to Omterra: A brand of its own"},"content":{"rendered":"<p> <img decoding=\"async\" class=\"art_image\" src=\"https:\/\/www.europesays.com\/germany\/wp-content\/uploads\/2026\/07\/omterra-flags-jpg_Rendition1280.jpg\" alt=\"Siemens Energy switches to Omterra: A brand of its own\"\/><\/p>\n<p>Following the split of Siemens AG in 2020\u2014and the company\u2019s subsequent success\u2014Siemens Energy is now preparing to launch an independent brand.<\/p>\n<p>The current entities Siemens Energy and Siemens Gamesa Renewable Energy will unite under a single name and brand identity: Omterra. The rebranding process is scheduled to begin in 2026 and will be implemented gradually.<\/p>\n<p>\u201cSince our split, it was clear that we would be able to use the Siemens Energy brand license for a limited period. Today, our company enjoys a strong strategic, operational, and financial position. We have earned the trust of our customers and investors, improved our profitability, and have an ambitious growth plan for the coming years. In this context, and given that the current brand agreement is of limited duration, now is the right time to begin the transition to our own independent brand,\u201d said Christian Bruch, CEO of Siemens Energy.<\/p>\n<p>\u201cWe are proud of what our employees have built over the past few years. Our founder\u2019s name opened doors for us and helped us on our path to independence. That legacy inspires us and reinforces our commitment to developing the energy system of the future,\u201d he added.<\/p>\n<p>With Omterra, Siemens Energy is making a deliberate commitment to an independent brand with global appeal. The new name reflects the company\u2019s international presence, its technological expertise, and its commitment to contributing to a stable energy supply worldwide.<\/p>\n<p>There will be no changes to the company\u2019s strategy for customers, partners, and employees. The brand transition will take place gradually.<\/p>\n","protected":false},"excerpt":{"rendered":"Following the split of Siemens AG in 2020\u2014and the company\u2019s subsequent success\u2014Siemens Energy is now preparing to launch&hellip;\n","protected":false},"author":2,"featured_media":55483,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21002],"tags":[34488,94,34315,2891,1646,3634,689,355,3012,2041,43995,24587,4527,6487,4433,44044,44045],"class_list":["post-55482","post","type-post","status-publish","format-standard","has-post-thumbnail","category-siemens","tag-bottom1","tag-business","tag-commitment","tag-development","tag-energy","tag-financial","tag-growth","tag-international","tag-investment","tag-mexico","tag-omterra","tag-profitability","tag-renewable","tag-siemens","tag-supplies","tag-transition","tag-worldwide"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts\/55482","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/comments?post=55482"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts\/55482\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/media\/55483"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/media?parent=55482"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/categories?post=55482"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/tags?post=55482"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}