{"id":55894,"date":"2026-07-16T13:47:08","date_gmt":"2026-07-16T13:47:08","guid":{"rendered":"https:\/\/www.europesays.com\/germany\/55894\/"},"modified":"2026-07-16T13:47:08","modified_gmt":"2026-07-16T13:47:08","slug":"mhd-automotive-adopts-autox-on-sap-cloud-erp-private-to-streamline-multi-brand-operations-in-oman","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/germany\/55894\/","title":{"rendered":"MHD Automotive adopts\u00a0autoX\u00a0on SAP Cloud ERP Private to streamline multi-brand operations in Oman\u00a0"},"content":{"rendered":"

\"\"Rajesh Soman, Group CFO, MHD Automotive; Amol Dilip Pande, CFO, MHD Automotive; Mohammed Shahjahan, Head of Information Technology (ISD); and Jayan Vijayasankar, General Manager, Sales from IntelliSoft.<\/p>\n

Muscat \u2014 Mohsin Haider Darwish L.L.C (MHD Automotive), one of Oman\u2019s leading automotive distributors, has announced the adoption of autoX on SAP Cloud ERP Private as part of its ongoing digital transformation strategy. The implementation will be delivered by IntelliSoft.<\/p>\n

The initiative is aimed at\u00a0modernising\u00a0and integrating MHD Automotive\u2019s operations across its extensive portfolio of global automotive brands. The company\u00a0represents\u00a0a wide range of passenger and commercial vehicle manufacturers, including Jaguar Land Rover, MG Motor, Jeep, Alfa Romeo, Fiat, Dodge, Jetour, Ineos Automotive, Chrysler, and Hongqi, as well as commercial vehicle brands such as Ashok\u00a0Leyland\u00a0and Ford Trucks.<\/p>\n

A seasoned SAP customer, MHD has been\u00a0leveraging\u00a0SAP solutions across its non-automotive businesses for many years. As part of its automotive transformation journey, the company evaluated multiple dealer management systems with deep automotive functionality before selecting\u00a0autoX. The decision was driven by\u00a0autoX\u2019s\u00a0unique positioning as a comprehensive automotive DMS fully integrated within the SAP ecosystem, enabling MHD Automotive to extend its digital core across both automotive and non-automotive operations. OEM acceptance also played a critical role in the evaluation process, with the represented automotive brands providing the green signal for the solution.<\/p>\n

Managing such a diverse ecosystem presents operational complexities, particularly in areas such as inventory management, service operations, financial consolidation, and customer engagement.\u00a0The adoption of cloud-based ERP solutions is becoming increasingly critical in the automotive sector, as\u00a0organisations\u00a0look to\u00a0standardise\u00a0processes, enhance agility, and respond quickly to changing market dynamics. For multi-brand distributors like MHD Automotive, the ability to\u00a0harmonise\u00a0operations while\u00a0maintaining\u00a0flexibility across different brand requirements is particularly important.\u00a0The deployment of\u00a0autoX\u00a0is expected to address these challenges by creating a unified digital backbone for the\u00a0organisation.<\/p>\n

Built on SAP S\/4HANA,\u00a0autoX\u00a0provides industry-specific functionality tailored to automotive distributors. By implementing the solution on SAP Cloud ERP Private, MHD Automotive will integrate key business functions-\u00a0including vehicle sales, aftersales service, spare parts management, warranty processes, and financial systems-\u00a0into a single, scalable environment.\u00a0The platform\u00a0leverages\u00a0embedded AI and intelligent automation to streamline processes across the entire vehicle lifecycle. From lead management and sales execution to aftersales service and customer retention,\u00a0autoX\u00a0enables improved visibility, efficiency, and responsiveness across business operations.<\/p>\n

The contract signing brought together key stakeholders from MHD Automotive and\u00a0IntelliSoft, marking the start of a strategic transformation initiative designed to deliver long-term operational and customer experience improvements.<\/p>\n

By adopting SAP Cloud ERP Private and\u00a0autoX, MHD Automotive is reinforcing its position as a leading automotive enterprise in the region, focused on driving efficiency, governance, and scalability across its multi-brand operations.<\/p>\n","protected":false},"excerpt":{"rendered":"Rajesh Soman, Group CFO, MHD Automotive; Amol Dilip Pande, CFO, MHD Automotive; Mohammed Shahjahan, Head of Information Technology…\n","protected":false},"author":2,"featured_media":55895,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21036],"tags":[44227,44228,8521,44229,9695,23490],"class_list":["post-55894","post","type-post","status-publish","format-standard","has-post-thumbnail","category-sap","tag-automotive-erp","tag-autox-on-sap","tag-digital-transformation","tag-oman-automotive","tag-sap","tag-sap-cloud-erp"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts\/55894","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/comments?post=55894"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts\/55894\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/media\/55895"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/media?parent=55894"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/categories?post=55894"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/tags?post=55894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}