BASF has opened a production plant in D\u00fcsseldorf, Germany, dedicated to specialty emollients for skin care and sun care products. The company says it invested a mid-double-digit million-euro amount in the project, marking its largest investment at the D\u00fcsseldorf site in a decade.\u00a0<\/p>\n
With the new production plant, BASF wants to increase its production capacity for specialty ingredients to better serve its customers across Europe and global markets. The company also highlights that the location uses renewable raw materials, which helps it offer more sustainable options, aligning with what consumers now expect from personal care items.<\/p>\n
\u201cThe new plant is more than an investment in production. It is an investment in our expertise and in our ability to help customers bring differentiated products to market,\u201d says Agus Ciputra, head of BASF\u2019s global Personal Care business unit.<\/p>\n
\u201cBy expanding our production capacity for specialty emollients based on renewable raw materials, we are laying the foundation for innovative personal care solutions that meet evolving consumer expectations for performance, formulation flexibility, and sustainability.\u201d<\/p>\n
The D\u00fcsseldorf site plays an important role in BASF\u2019s production network. It is the company\u2019s third-largest overall site in Europe and its biggest cosmetics production site globally.<\/p>\n
BASF already offers its widest range of emollients at the site, and with the new plant, is now making that position even stronger. Emollients are used in personal care products for their ability to help the skin hold moisture and for improving the feel of a product when applied.\u00a0<\/p>\n
The new plant increases BASF\u2019s production capacity for emollients used in skin care and sun care.\u201cWe are convinced that our D\u00fcsseldorf production site is well-positioned for the future, and we are taking decisive steps to secure its competitiveness. This capacity expansion is one of the strongest signals of that commitment,\u201d says Sven Crone, SVP of global operations, Care Chemicals, at BASF.<\/p>\n
BASF\u2019s strategic maneuvers<\/p>\n
The plant fits into a broader series of moves BASF has made to reshape and reposition its personal care business.<\/p>\n
In December, BASF sold its optical brightener business<\/a>, used in laundry detergents, to Catexel. The sale was part of the company\u2019s Winning Ways strategy, where it slimmed down its portfolio to focus on higher margin growth categories \u2014 of which cosmetic ingredients were one.\u00a0<\/p>\n At the same time, BASF has been heavily investing in more sustainable products as the demand for eco-friendly beauty innovation surges. The company expanded its production capabilities for biodegradable surfactants\u00a0<\/a>at its plant in Thailand. The company also has another production facility underway, set to open in the US later this year.<\/p>\n The company also has another production facility underway, set to open in the US later this year.<\/p>\n BASF\u2019s biodegradable surfactants are manufactured from renewable raw materials and used in both personal care and home care formulations. The D\u00fcsseldorf emollient plant follows the same logic, as it uses renewable feedstocks to target the growing market for skin care and sun protection.<\/p>\n On the defensive side of BASF\u2019s business moves, in March, the company raised prices<\/a> on many of its products by around 30% due to the Iran war. The conflict has pushed up oil prices and disrupted supplies of key raw materials like ammonia and phosphate, especially in Europe.<\/p>\n By expanding its local production capacity\u00a0<\/a>in D\u00fcsseldorf, BASF could reduce its reliance on\u00a0long supply chains<\/a> and better control its costs. The new plant also gives the company more flexibility to serve European customers without being as vulnerable to shipping delays\u00a0<\/a>or price spikes.<\/p>\n","protected":false},"excerpt":{"rendered":"BASF has opened a production plant in D\u00fcsseldorf, Germany, dedicated to specialty emollients for skin care and sun…\n","protected":false},"author":2,"featured_media":56619,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21106],"tags":[20305,44789,9333,44790,44791],"class_list":["post-56618","post","type-post","status-publish","format-standard","has-post-thumbnail","category-basf","tag-basf","tag-emollients","tag-skin-care","tag-specialty-ingredients","tag-sun-care"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts\/56618","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/comments?post=56618"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts\/56618\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/media\/56619"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/media?parent=56618"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/categories?post=56618"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/tags?post=56618"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}