{"id":59204,"date":"2026-07-22T13:36:11","date_gmt":"2026-07-22T13:36:11","guid":{"rendered":"https:\/\/www.europesays.com\/germany\/59204\/"},"modified":"2026-07-22T13:36:11","modified_gmt":"2026-07-22T13:36:11","slug":"adidas-launch-originals-sports-collection-blending-style-performance","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/germany\/59204\/","title":{"rendered":"Adidas Launch Originals Sports Collection Blending Style & Performance"},"content":{"rendered":"

\n\tHot off the heels of its major World Cup moment<\/a>, Adidas<\/a> is continuing its momentum with the introduction of an Originals Sports<\/a> women\u2019s collection, the brand revealed Wednesday.<\/p>\n

\n\tThe launch<\/a> of the collection is a continuation of the brand\u2019s Originals line and merges the worlds of performance and lifestyle<\/a>. Adidas<\/a> attributes the new training collection\u2019s inception to \u201cpersonal style becom[ing] just as important inside the gym as it is outside it.\u201d<\/p>\n

\n\tIn an exclusive interview with WWD, Lisann Costello, global vice president of sportswear and training partnerships at Adidas, explained that this launch<\/a> was a \u201cnatural next step\u201d for the brand.<\/p>\n

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\t\t\t\t\tHarper Murray for the new Originals Sports<\/a> campaign<\/a>.<\/p>\n

\n\t\u201cFor years there has been an expectation that serious training was defined by a particular uniform,\u201d she said. \u201cThe new Originals Sport collection is a direct response to a growing desire from women wanting workout wear that reflects their personal style without compromising on performance.\u201d<\/p>\n

\n\tThe Originals Sports performance collection draws on brand DNA and design codes that are distinct to the Originals line. Costello also pointed out that given the Originals heritage, the brand saw the opportunity to bring this same style to its training apparel<\/a> \u2014 allowing women to express themselves with their workout gear.<\/p>\n

\n\tInspired by the Superstar tracksuit as the major point of inspiration, Originals Sports features a range of pieces including bras, leggings, tank tops, onesies and layering pieces. Classic Trefoil and three-stripe branding motif designs were given a modern spin, combined with feminine cut lines, proportionality and diverse silhouettes. As for the performance technology, Climacool, AdiSoft and Lycra Adaptiv were used to help support ventilation, comfort, adaptive fit and movement responsiveness.<\/p>\n

\t\t\t\t\t\t\"\"<\/p>\n

\t\t\t\t\tEmilia Mernes for the new Originals Sports campaign<\/a>.<\/p>\n

\n\t\u201cWomen\u2019s training is an important space for Adidas and Originals Sport brings together two strengths that are very true to the brand: performance innovation and Originals style. It reflects our focus on creating product for women that is functional, expressive and relevant to how they live and move today. The collection gives Adidas a distinctive point of view in the market by combining performance-led technologies with the style heritage and design language of Adidas\u2019 Originals,\u201d Costello said.<\/p>\n

\n\tSpeaking to today\u2019s ever-evolving consumer, Costello said that women today continue to redefine what performance looks like, with personality playing a larger role in the ways they train.<\/p>\n

\n\tVersatile pieces continue to be a major draw, she said \u2014 and products that inspire confidence are key. The wardrobe pieces were born out of this idea, given the blurring of lines between performance and lifestyle<\/a>. Capturing this intersection is important to Adidas because the two are no longer separate in the mind of today\u2019s consumer.<\/p>\n

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\t\t\t\t\tTate McRae for the new Originals Sports campaign.<\/p>\n

\n\t\u201cWhether someone is training, heading to meet friends afterward or moving through a busy day, they want product that can support them while still feeling like part of their personal style,\u201d Costello explained. \u201cOriginals Sport was designed with that in mind, blending performance technologies with iconic Originals design codes to create pieces that work in the gym and beyond.\u201d<\/p>\n

\n\tAs part of the launch rollout, Adidas has tapped singers Tate McRae<\/a> and Emilia Mernes as well as volleyball star Harper Murray<\/a> to front the Originals Sports\u2019 campaign.<\/p>\n

\n\t\u201cWe wanted to work with women who naturally capture the spirit of Originals Sport. Tate McRae, Emilia Mernes and Harper Murray each bring confidence, individuality and expressive performance in their own way,\u201d Costello said. \u201cTate and Emilia embody style and confidence within training, while Harper brings that expressive performance through sport. Together, they reflect the world this collection was designed for and help show how performance and personal style can go hand in hand.\u201d<\/p>\n

\n\tThe Adidas Originals<\/a> Sport collection retails for $40 to $80 and will be available for purchase on adidas.com and in retail stores on Thursday.<\/p>\n","protected":false},"excerpt":{"rendered":"Hot off the heels of its major World Cup moment, Adidas is continuing its momentum with the introduction…\n","protected":false},"author":2,"featured_media":59205,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21254],"tags":[21290,21773,41077,21776,30388,96,46326,259,46327],"class_list":["post-59204","post","type-post","status-publish","format-standard","has-post-thumbnail","category-adidas","tag-adidas","tag-adidas-originals","tag-apparel","tag-campaign","tag-launch","tag-lifestyle","tag-performance-apparel","tag-sports","tag-womenswear"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts\/59204","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/comments?post=59204"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts\/59204\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/media\/59205"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/media?parent=59204"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/categories?post=59204"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/tags?post=59204"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}