{"id":60665,"date":"2026-07-24T17:21:23","date_gmt":"2026-07-24T17:21:23","guid":{"rendered":"https:\/\/www.europesays.com\/germany\/60665\/"},"modified":"2026-07-24T17:21:23","modified_gmt":"2026-07-24T17:21:23","slug":"best-2026-fifa-world-cup-ads-from-adidas-and-nike","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/germany\/60665\/","title":{"rendered":"Best 2026 FIFA World Cup Ads From Adidas and Nike"},"content":{"rendered":"

While the primary focus of the 2026 FIFA World Cup<\/a> is on the football being played, it also offers a perfect opportunity for top sponsors like Adidas<\/a> and Nike<\/a> to celebrate their affiliated federations and athletes throughout the tournament.<\/p>\n

The celebrations commenced long before any of the teams stepped onto the pitch, as Adidas and Nike released their “Backyard Legends” and “Rip the Script” mini-films, respectively, in May. As the tournament began, football legends, including Ronaldo<\/a> and Messi<\/a>, as well as rising stars like Erling Haaland<\/a> and Lamine Yamal<\/a>, were honored with each accolade and win they racked up.<\/p>\n

Ahead of the World Cup Final on Sunday, July 19, between Argentina and Spain, we’ve rounded up the best ads from the 2026 World Cup.<\/p>\n

COMPLEX SHOP:<\/a> Shop the brands you love, anytime and anywhere. Uncover what’s next. Buy. Collect. Obsess.<\/a><\/p>\n

Adidas’ Backyard Legends<\/p>\n

\"Adidas<\/p>\n

The Adidas ‘Backyard Legends’ ad. Via Adidas<\/p>\n

Post Date: 05\/07\/26
What It’s Celebrating: Adidas released its “Backyard Legends” mini-film in May as a precursor to the 2026 FIFA World Cup.<\/p>\n

Nike’s Rip the Script<\/p>\n

\"Nike<\/p>\n

The Nike ‘Rip the Script’ ad. Via Nike<\/p>\n

Post Date: 06\/04\/26
What It’s Celebrating: Nike unveiled its broader football lineup of athletes and products through its “Rip the Script” ad prior to the 2026 FIFA World Cup kickoff.<\/p>\n

The Five Stages of Haaland<\/p>\n

\"The<\/p>\n

The Five Stages of Haaland. Via Nike<\/p>\n

Post Date: 07\/08\/26
What It’s Celebrating: Nike celebrated Erling Haaland’s striking abilities with its “Five Stages of Haaland” ad.<\/p>\n

Mexico’s ‘Y Si Si?’<\/p>\n

\"Mexico's<\/p>\n

Mexico’s ‘Y Si Si?’ Via Adidas<\/p>\n

Post Date: 06\/24\/26
What It’s Celebrating: Adidas paid tribute to Mexico<\/a> being the only host nation for this year’s tournament to sweep all three of its group stage matches.<\/p>\n

Messi’s Record Breaker<\/p>\n

\"Messi's<\/p>\n

Messi’s Record Breaker ad. Via Adidas<\/p>\n

Post Date: 06\/22\/26
What It’s Celebrating: Adidas celebrated Lionel Messi being the World Cup’s all-time top scorer.<\/p>\n

Ronaldo’s Timeless Greatness<\/p>\n

\"Cristiano<\/p>\n

Cristiano Ronaldo’s ‘His Legend Lives On’ Nike ad. Via Nike<\/p>\n

Post Date: 06\/23\/26
What It’s Celebrating: Nike commemorated Ronaldo being the first and only male player in history to score a goal in six different World Cups.<\/p>\n

French Artistry<\/p>\n

\"Nike's<\/p>\n

Nike’s ‘French Artistry’ ad. Via Nike<\/p>\n

Post Date: 07\/09\/26
What It’s Celebrating: Nike celebrated France’s 2-0 win against Morocco in the quarterfinals with its “French Artistry” campaign.<\/p>\n

Spain’s ‘Y Por Qu\u00e9 No?’<\/p>\n

\"Spain's<\/p>\n

Spain’s ‘Y Por Que No?’ Adidas ad. Via Adidas<\/p>\n

Post Date: 07\/14\/26
What It’s Celebrating: Adidas’ “Y Por Qu\u00e9 No?” ad for Spain pays tribute to Spain advancing to the 2026 World Cup final.<\/p>\n

Nike’s ‘We’re Not Mad, We’re English’<\/p>\n

\"Nike's<\/p>\n

Nike’s ‘We’re Not Mad, We’re English’ ad. Via Nike<\/p>\n

Post Date: 07\/15\/26
What It’s Celebrating: Nike celebrated England playing against Argentina in the World Cup Quarterfinals with its “We’re Not Mad, We’re English’ ad featuring football legend Wayne Rooney.<\/p>\n

Argentina’s ‘Que Locura Hermosa’<\/p>\n

\"Argentina's<\/p>\n

Argentina’s ‘Que Locura Hermosa’ Adidas ad. Via Adidas<\/p>\n

Post Date: 07\/15\/26
What It’s Celebrating: In addition to the Adidas-sponsored Spain, the Argentina federation has also advanced to the World Cup final after being down 1-0 to England.<\/p>\n

Adidas’ ‘La Final’<\/p>\n

\"Adidas<\/p>\n

Adidas’ ‘La Final’ ad. Via Adidas<\/p>\n

Post Date: 07\/17\/26
What It’s Celebrating: Adidas honored its two sponsored teams, Spain and Argentina, in the 2026 FIFA World Cup Final with its latest ‘La Final’ ad.<\/p>\n

Related Stories\"Nike<\/a><\/p>\n

Every Sneaker Releasing for the 2026 FIFA World Cup<\/p>\n

\"Nike<\/a><\/p>\n

Here’s Who Nike Is Tapping for the 2026 FIFA World Cup<\/p>\n

\"Adidas<\/a><\/p>\n

Guide to Adidas’ 2026 FIFA World Cup ‘Home of Soccer’ Hubs<\/p>\n

Related News<\/p>\n

How to Buy the Nike Total 90 ‘Soccer Ball’<\/a><\/p>\n

Bad Bunny’s Adidas F50 Ghost Sprint Is Releasing on Complex<\/a><\/p>\n

COMPLEX SHOP:<\/a> Shop the brands you love, anytime and anywhere. Uncover what’s next. Buy. Collect. Obsess.<\/a><\/p>\n

Making Culture Pop.<\/a> Find the latest entertainment news and the best in music, pop culture, sneakers, style and original shows.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"While the primary focus of the 2026 FIFA World Cup is on the football being played, it also…\n","protected":false},"author":2,"featured_media":60666,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21254],"tags":[21290,1597,851,21963,25920,47028,156,284],"class_list":["post-60665","post","type-post","status-publish","format-standard","has-post-thumbnail","category-adidas","tag-adidas","tag-erling-haaland","tag-fifa-world-cup","tag-lionel-messi","tag-nike","tag-post-date","tag-spain","tag-world-cup"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts\/60665","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/comments?post=60665"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts\/60665\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/media\/60666"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/media?parent=60665"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/categories?post=60665"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/tags?post=60665"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}