{"id":60973,"date":"2026-07-25T06:32:18","date_gmt":"2026-07-25T06:32:18","guid":{"rendered":"https:\/\/www.europesays.com\/germany\/60973\/"},"modified":"2026-07-25T06:32:18","modified_gmt":"2026-07-25T06:32:18","slug":"i-tried-strawberry-jam-from-aldi-ms-lidl-and-asda-winner-is-better-than-hartleys","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/germany\/60973\/","title":{"rendered":"I tried strawberry jam from Aldi, M&S, Lidl and Asda \u2014 winner is better than Hartley’s"},"content":{"rendered":"

I compared a range of supermarket jam to the much-love brand.\"Hand<\/p>\n

I compared supermarket jams to see which is best(Image: Mia O’Hare)<\/p>\n

Strawberry jam is a kitchen staple for many households as it is a sweet addition to toast and baking. There are plenty of different options available<\/a> from well-known brands to supermarket own-labels.<\/p>\n

It is hard to know which jam to pick for the best taste and value for money. Hartley’s is a much-loved branded jam that is stocked across most supermarkets.<\/p>\n

However, it usually comes in much more expensive than supermarket own-brand jams. I decided to put a selection of strawberry jams from various supermarkets to the test, to see whether they could rival the branded option<\/a> \u2014 or even surpass it.<\/p>\n

I selected jams from Lidl, Aldi, Asda and M&S<\/a> to compare against Hartley’s, and the results were surprising.<\/p>\n

Best supermarket strawberry jamLidl – 89p\"Jar<\/p>\n

Lidl’s didn’t have much flavour(Image: Mia O’Hare)<\/p>\n

\"Jar<\/p>\n

Asda’s was quite thick(Image: Mia O’Hare)<\/p>\n

Lidl’s jam was the one that came at the bottom of my list due to flavour. Upon opening the jar, it lacked the sweet, fragrant aroma you’d expect from a strawberry jam. Its paler colour compared to the rest, and as a result it meant it finished last in my rankings.<\/p>\n

Rating: 3\/10<\/p>\n

Asda – 89p<\/p>\n

Asda’s strawberry jam had a much stronger flavour and deeper colour than Lidl’s. It tasted notably better and, while quite sweet, would make an ideal spread on toast. The only drawback was that I found the consistency slightly too thick for my preference, though I’d certainly buy it again.<\/p>\n

Rating: 7\/10<\/p>\n

Hartley’s – \u00a31.70 from Asda\"Jar<\/p>\n

Hartley’s is a well-known brand of jam(Image: Mia O’Hare)<\/p>\n

\"Jar<\/p>\n

Aldi came in a close second(Image: Mia O’Hare)<\/p>\n

The branded jam had quite a jelly-like consistency and a dense texture. It had a pleasant, sweet flavour typical of strawberry jam, though for me, the texture was ultimately its undoing.<\/p>\n

Rating: 7\/10<\/p>\n

Aldi – 89p<\/p>\n

Aldi’s jam offered a rich, deep red colour and an appealing sweet aroma. The jam does contain seeds, though I have no particular preference either way.<\/p>\n

I found it lighter in texture than Asda and Hartley’s, with a far better consistency. The taste delivered everything you’d want from a strawberry jam, without being excessively sweet or sharp.<\/p>\n

Rating: 9\/10<\/p>\n

M&S – 90p\"Jar<\/p>\n

M&S came out top(Image: Mia O’Hare)<\/p>\n

The M&S jam felt like an indulgence, yet it still comes in at a fraction of the price of the branded alternative. It had a perfect consistency for my liking, spreading easily and bursting with flavour. This jam contains seeds and gives off a homemade quality.<\/a> For me, it was the clear winner.<\/p>\n

Rating: 10\/10<\/p>\n","protected":false},"excerpt":{"rendered":"I compared a range of supermarket jam to the much-love brand. I compared supermarket jams to see which…\n","protected":false},"author":2,"featured_media":60974,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21128],"tags":[21143,21789,10216,21790,21144],"class_list":["post-60973","post","type-post","status-publish","format-standard","has-post-thumbnail","category-aldi","tag-aldi","tag-asda","tag-food-and-drink","tag-marks-spencer","tag-sud-nord"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts\/60973","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/comments?post=60973"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts\/60973\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/media\/60974"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/media?parent=60973"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/categories?post=60973"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/tags?post=60973"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}