{"id":62625,"date":"2026-07-28T07:44:14","date_gmt":"2026-07-28T07:44:14","guid":{"rendered":"https:\/\/www.europesays.com\/germany\/62625\/"},"modified":"2026-07-28T07:44:14","modified_gmt":"2026-07-28T07:44:14","slug":"bmw-ix3-and-5-series-star-in-spider-man-brand-new-day","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/germany\/62625\/","title":{"rendered":"BMW iX3 and 5 Series Star in Spider-Man: Brand New Day"},"content":{"rendered":"

Article SummaryThe BMW iX3 and 5 Series are written into the plot of Spider-Man: Brand New Day, in theaters July 31.A one-off iX3 Flow show car with animated E Ink Prism panels will be on display at BMW Welt through September.Owners of compatible BMWs in 70+ countries can unlock a Spider-Man startup animation from July 27 to August 10.<\/p>\n

BMW is putting the iX3 and 5 Series into the hands of Spider-Man, literally, with both cars written into the plot of \u201cSpider-Man: Brand New Day,\u201d which hits theaters exclusively on July 31, 2026.<\/p>\n

A Car With A Speaking Role, Not Just A Cameo<\/p>\n

\"SPIDER<\/a><\/p>\n

Every studio tie-in claims the car is \u201cwoven into the plot.\u201d Most of the time that means a hero shot in a parking garage and nothing more. We won\u2019t know if BMW\u2019s claim holds up until the film is actually in theaters on July 31. Bernd K\u00f6rber, BMW\u2019s Senior Vice President of Brand and Product Management, tied the timing to the Neue Klasse<\/a> launch directly, saying the iX3\u2019s debut and the film\u2019s arrival share \u201ca bold new beginning and the confidence to shape what comes next.\u201d So far, the trailer hit a billion views in four days reaching more people than every auto show BMW will attend this year combined, and that\u2019s exactly the audience BMW wants looking at its first Neue Klasse model.<\/p>\n

The iX3 Flow Show Car<\/p>\n

\"BMW<\/a><\/p>\n

The actual centerpiece for enthusiasts who care about hardware over Hollywood is the iX3 Flow<\/a>, a one-off built with Sony and Marvel that uses full-color E Ink Prism panels to run animated graphics across the body. It\u2019s not subtle: the car is designed to look like it\u2019s part of the Spider-Man universe rather than just badged with it. After the film\u2019s premiere, it goes on display at BMW Welt in Munich through September, so anyone in the area can see it in person.<\/p>\n

A Startup Animation For Existing Owners<\/p>\n

\"SPIDER<\/a><\/p>\n

BMW is also extending the tie-in to cars already on the road. Between July 27 and August 10, drivers in more than 70 markets with a compatible vehicle can trigger a Spider-Man animation on the Control Display, complete with music and an ambient lighting sequence. The requirement is broad on purpose: BMW Operating System 7, 8, 8.5, 9, or OS X, on a car built after July 2020.<\/p>\n

The campaign\u2019s actual short film, \u201cThe Big Screen,\u201d is built around a father dismissing his son\u2019s claim that he just saw Spider-Man on a nearby building, right up until Spider-Man lands on the hood of their charging iX3. The kid gets the last word: \u201cTold you.\u201d It was shot in London with stunt double Luke Scott, directed by Hot Icarus, and produced by Parasol Island, with Jung von Matt Hamburg running the campaign alongside BMW\u2019s entertainment agency, UEG.<\/p>\n

Whether any of this moves iX3 orders is impossible to say from a press release. What it does is put BMW\u2019s first Neue Klasse model in front of an audience that has no reason to read a car review, on a weekend when a huge share of that audience is already thinking about Peter Parker instead of German engineering.<\/p>\n","protected":false},"excerpt":{"rendered":"Article SummaryThe BMW iX3 and 5 Series are written into the plot of Spider-Man: Brand New Day, in…\n","protected":false},"author":2,"featured_media":62626,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20955],"tags":[6213,5276,37681,2682],"class_list":["post-62625","post","type-post","status-publish","format-standard","has-post-thumbnail","category-bmw","tag-bmw","tag-bmw-ix3","tag-g60-5-series","tag-spider-man"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts\/62625","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/comments?post=62625"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts\/62625\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/media\/62626"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/media?parent=62625"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/categories?post=62625"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/tags?post=62625"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}