{"id":62888,"date":"2026-07-28T16:05:10","date_gmt":"2026-07-28T16:05:10","guid":{"rendered":"https:\/\/www.europesays.com\/germany\/62888\/"},"modified":"2026-07-28T16:05:10","modified_gmt":"2026-07-28T16:05:10","slug":"amazon-shuttering-prime-fast-channel-in-germany-austria-adding-third-party-prime-video-channels-in-denmark-norway-switzerland","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/germany\/62888\/","title":{"rendered":"Amazon Shuttering ‘Prime’ FAST Channel in Germany, Austria; Adding Third-Party Prime Video Channels in Denmark, Norway, Switzerland"},"content":{"rendered":"

\t\t\t\t\"Amazon\t\t\t\t\t\t\t\t\t\t\t\t <\/p>\n

Erik Gruenwedel<\/a><\/p>\n

July 28, 2026<\/p>\n

Amazon is set to shutter its \u201cPrime\u201d TV channel on Aug. 1 \u2014 15 months after launching the free ad-supported streaming TV (FAST) platform in Germany and Austria.<\/p>\n

An Amazon spokesperson confirmed the decision following initial media reports covering the closure. The shutdown marks the end of the experimental project designed to blend legacy network television with an on-demand VOD library.<\/p>\n

Prime was backended by Palo Alto, Calif.-based Wurl, which supports more than four billion monthly hours of viewing across hundreds of channels and more than 50 streaming platforms worldwide through cloud-based software and scheduling service.<\/p>\n

While no reason was given for the shutdown, industry analysts suggest the channel struggled to gain traction and compete against Germany\u2019s dominent public broadcasters such as ARD, ZDF and RTL.<\/p>\n

Separately, Prime Video Channels, the pioneering online platform offering Prime members access to third-party streaming services through a unified billing process, is adding subscriptions in Denmark, Norway, and Switzerland.<\/p>\n

They include HBO Max, SkyShowtime, Apple TV, MGM+, Lionsgate+, MUBI, Hayu, Crunchyroll, Universal+ and BritBox.<\/p>\n

\u201cWe are thrilled to bring add-on subscriptions to customers in Denmark, Norway, and Switzerland,\u201d says Elisabetta Carruba, director, Prime Video Channels, EMEA. \u201cCustomers can now enjoy a portfolio of series and movies alongside Prime Originals and Exclusives. This is an important step in our goal of becoming the No. 1 entertainment destination for our customers across Europe\u201d.<\/p>\n

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